AU Explores Audience Engagement in Mass Communication

The College of Mass Communication at Ajman University has run its second forum which was held this year under the theme: "Media Audience Studies".

The annual symposium was opened by Dr. Hossam Salama, Dean of the Mass Communication College, in the presence of high-profile guests, media experts, faculty members and students. 

In his speech, Dr Salama welcomed the guests and affirmed the importance of such forums in improving scientific studies in interactive mass communication.

The conference saw the participation of three renowned researchers from Germany, Britain and Palestine, while the seminar was moderated by Dr. Ibrahim Al-Hosani, Assistant Professor at the AU College of Mass Communication.

In her speech, Sarah Messer, Director - Media at Nielsen Research, reviewed the measurement of audience engagement in media and marketing.

She mulled over media research market in the Middle East and North Africa region, and talked about the size of the interactive media market, the size of advertising, its content, and relevant future expectations.

Dr. Cornelsen Buchmann, Lippens Institute for Media Research in Hamburg, Germany, highlighted two research experiments in interactive mass communication where computer software programs and applications were used in measuring public research, interactive media, and their results.

Mr. Mohammad Yazan, Managing Manager of Yazan Productions and Director of Radio Plus 95 at the Sharjah Media Corporation, shed light on audio media, its uses, research and size of advertising in this market.