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Social Media

Through social media we tell stories, change lives, create value, inspire and develop. It is essential to share Ajman University’s stories, events, milestones and achievements with our previous, current and future students and public viewers from all over the world. The following tips help you bring AU’s stories to life!

Official Approval

Per the University Social Media Policy, you must secure the approval of the appropriate administrative leader in your office, college, school, department or group (e.g., vice president, vice chancellor, vice provost, dean, manager, etc.). You must also notify the appropriate campus authority, designated in the University Social Media Policy, of your plans.

Guidelines

Posting Tips

  • Keep posts short and direct

  • Include high quality photos, videos, or GIFs

  • Use Bitly to shorten URL

  • Post and monitor daily

  • Posts should create value to the audience

Campus-wide Hashtags

  • #AjmanUniversity

  • MakeItHappen (Main Motto)

  • MakeTransformationHappen/ MakeSmilesHappen/ MakeHopeHappen (Depending on the event)

  • #TomorrowBeginsHere

  • #AUonTheRise

How to Use the Hashtags

#AjmanUniversity, #MakeItHappen or #TomorrowBeginsHere #AUonTheRise

SAMPLE:

Ajman University congratulates Dr…. on the amazing research that won an award for the best environmental research on water sustainability and energy resources. Learn more about Dr….’s research. #AjmanUniversity #MakeItHappen #AUonTheRise

Social Media Channels

Facebook

  • Audience(s): Parents, alumni, the general public.

  • Content: Stories about research initiatives, celebrations/milestones, current student profiles, alumni profiles. Photos and videos.

Instagram

  • Audience(s): Current students, prospective students, alumni, the general public.

  • Hashtags:#AjmanUniversity #MakeItHappen

  • Emojis: ❤ ❤✨

  • Content: Events, students, student life, celebrations, milestones. Should serve as a high-quality photo gallery to showcase your organization.

  • Integrate: Integrate the Instagram page to the website for quick and recent updates on social media.

Twitter

  • Audience(s): Students, alumni, the general public.

  • Tagging: Always tag as many elements as possible. Check if professors are on Twitter and then reach out to let them know you’ll be tagging them in a tweet.

  • Hashtags:#AjmanUniversity #MakeItHappen

  • Emojis: ❤ ❤✨

  • Content: Tweet and retweet about campus events, research initiatives, fun facts about Ajman University.

LinkedIn

  • Audience(s): Students, young alumni (job seekers), alumni (recruiters looking for young alumni), business professionals.

  • Tagging: Always tag as many as possible. Check if professors are on LinkedIn and let them know that they will be tagged.

  • Hashtags:#AjmanUniversity #MakeItHappen

  • Content: Innovation — partnerships, research, student profiles, alumni profiles, professor profiles.

Snapchat

  • Audience: Students, alumni, the general public.

  • Hashtags:#AjmanUniversity #MakeItHappen

  • Emojis: ❤ ❤✨

  • Content: Events, students, student life, celebrations, milestones. Should serve as a high-quality photo gallery to showcase your organization.

Managing a Social Account

  • Posts should be sent at least 2 days before the event.

  • Review https://ajman.ac.ae.ae for the most up-to-date information

  • Always use a the office of marketing email to set up a new AU social media account. Contact Marketing Manager Mr. Ahmad Moustafa – ahmad@ajman.ac.ae

  • Make sure at least two employees have administrative access to social media accounts