The College of Mass Communication Organizes Seminar on the Role of Electronic Surveys in Media Research

As part of its efforts to promote scientific research and develop its tools, the Scientific Research Committee at the College of Mass Communication organized a scientific seminar titled "The Role of Electronic Surveys in Media Research."

The seminar was presented by Dr. Sang Lee, the Master’s Program Coordinator, who covered various topics including methodologies of electronic surveys, sampling techniques, methods of developing surveys and data analysis, in addition to professional research writing techniques.

The seminar was attended by Dr. Hossam Salama, Dean of the College, and Dr. Imad Omar, Head of the Department, along with several faculty members and students from the Master’s Program in Public Relations and Corporate Communication.

This seminar reflects the college’s commitment to fostering a collaborative research environment and enriching academic discussions on the use of electronic surveys as a fundamental tool for improving the quality of media research. It also emphasized the importance of developing research tools and methodologies that align with the requirements of modern media studies to enhance the college’s research output.

The seminar is part of a series of activities organized by the college to encourage innovation and excellence in scientific research.