Ajman University Wins Award for Best Marketing and Student Recruitment Campaign in the UAE from International Business Magazine

Dubai-based global business news portal International Business Magazine has awarded Ajman University (AU) the title of Best Marketing and Student Recruitment Campaign, UAE 2024. The jury reviewed around 30 nominees for the above award category, evaluating the effectiveness of the marketing campaign, creativity, content quality, and industry recognition.

Ajman University’s award-winning campaign, centered around the “Be Career Ready” message, stood out for its focus on employability and aligning with industry demands. The campaign underscored AU’s unique position as a top-tier institution preparing students for success in the global workforce.

AU’s “Be Career Ready” campaign showcased the university’s commitment to equipping students with practical skills and opportunities to excel professionally. The campaign leveraged AU’s exceptional reputation, including its #1 ranking for Employer Reputation in the UAE by QS World University Rankings and recognition as the #3 university in the UAE for producing leaders of Fortune 500 Arabia companies.

Through strategic storytelling and partnerships with industry leaders, the campaign highlighted how AU prepares graduates to meet evolving workforce demands. Alumni success stories further brought the message to life, inspiring prospective students to envision their career trajectories.

The campaign’s impact was amplified through an integrated marketing strategy, employing virtual reality campus tours, public relations, influencer marketing, out-of-home advertising, exhibitions, and recruitment events.

The campaign delivered outstanding outcomes, including a record-breaking enrollment of new students in AU’s 36-year history.

Commenting on the award, Dr. Karim Seghir, Chancellor of Ajman University, said: “I am immensely proud of this recognition, which reflects the collective dedication of our Ajman University family to fostering employability and empowering students for success. The 'Be Career Ready' campaign is a testament to our commitment to aligning education with industry needs and preparing our graduates to excel in a rapidly evolving global workforce."