Course for AU Community and Public: Master the Art of Digital Marketing

Ajman University Innovation Centre believes in empowering youth, the eager and the willing as learning has no limit or age. Within the framework of continuing education and honing the skills of the community AUIC conducted a half a day workshop with Google Partners, entitled “Mastering the Art of Digital Marketing”.

The workshop was conducted by Yasir Zahoor who is a Google Partner Academy Trainer, he is an engineer by education, digital marketer by profession and was able to open his own digital marketing company which inspires others to purse digital marketing with different education backgrounds. Yasir addressed topics such as History, Benefits of Online Advertisement over Traditional advertisements. Intro to Digital Marketing, Why Digital Marketing? 5 key areas of Digital Marketing, SEO, SEM, SOCIAL MEDIA, Power Searching with Google and Digital Marketing & Entrepreneurship. He also highlighted the career options in digital marketing.

As  the world heads towards a global shift from traditional advertisement to the contemporary digital ones there is an imperative need to address this and educate about it. This workshop had a wide variety of participants from all sectors of the economy, engineers, dentists, lawyers to business practitioners.

Ajman University Innovation Center has organized and hosted several free workshops for students, staff and the public. This is to increase the attendee’s knowledge, certification, power, network and personal skills. Its AU way of giving back to the community.