Contact
s.omar@ajman.ac.ae
06 705 6688
Ajman Campus
Shaymaa Elsaid Salim Omar

  • Shaymaa Elsaid Salim Omar

  • Professor
  • Ext: 6688
  • CV

- Professor at the College of Mass Communication- Ajman University. - Professor at the Mass Communication Department -Faculty of Arts - Helwan University- Egypt. - Coordinator of Public Relation and Advertising Section, College of Mass Communication Ajman University – UAE. - Practical experience in the field of teaching and academic work extends to 19 years, in a number of public and private universities in Egypt and UAE. - Published 19 research papers in scientific and specialized journals, and 6 books in the fields of integrated marketing communications, marketing public relations, crisis communication, social responsibility, and advertising. - Participation in many scientific conferences in Egypt, UAE, and USA. - Granted the best researcher award at the College of Mass Communication - Ajman University, for the academic year 2017-2018. - Got 24 training courses in various fields including: Training of Trainers -Excellence, Quality and Accreditation in Higher Education, Leadership and Management, Communication Skills, Scientific Research and International Publishing, and Teaching Technology. - Presented more than 35 training courses in various fields including: Public Relations & Media Skills, Excellence in Customer Service, Effective Communications Skills, Creative Marketing Strategies, & others. - Presidency and membership of several committees at the College of Mass Communication - Ajman University. - My research production available at Research Gate : https://www.researchgate.net/profile/Shaymaa_Salem3

Education
  • Getting Professor degree from The Scientific Committee for Promotion of Professors in Mass Communication, ‏‎Supreme Council of Universities‎‏, Egypt, March 2018.
  • Getting Associate Professor degree from The Scientific Committee for Promotion of Professors in Mass Communication, ‏‎Supreme Council of Universities‎‏, Egypt, July 2012.
  • PhD degree- Mass Communication Department, Faculty of Arts – Ain Shams University, Egypt, 2005.
  • Master degree- Mass Communication Department, Faculty of Arts – Ain Shams University, Egypt, 2002.
  • University degree (BA) in Mass communication (Public relations & Advertising)- Faculty of Mass Communication- Cairo University, 1997.
Experience
  • Coordinator of Public Relation and Advertising Section, College of Mass Communication, Ajman University - UAE, since the academic year 2014/2015 till now.
  • Associate Professor at the College of Mass Communication , Ajman University (Fujairah Campus), from August 2009 till August 2014.
  • Faculty stuff at the Mass Communication Department -Faculty of Arts - Helwan University- Egypt, since 2005 till now.
  • Certified trainer at the National Center for Faculty and Leadership Development (NCFLD), Egypt, since August 2008.
  • Part time Assistant Professor at the Mass Communication Department -Faculty of Arts - Ain Shams University- Egypt, since 2005 to 2009..
  • • External reviewer of the Mass Communication program at the Gulf University in Bahrain for 2017, 2018, 2019.
  • Presented more than 35 training courses in various fields including: Public Relations & Media Skills, Excellence in Customer Service, Effective Communications Skills, Creative Marketing Strategies, & others.
Teaching Area
  • Integrated Marketing Communication
  • Crisis Communication
  • Public Relations and Advertising
  • Corporate Communication
  • Digital Marketing
  • Communication Theories
  • Effective Communication Skills
  • Consumer Behavior
Research
  • Crisis Communication
  • Integrated Marketing Communications
  • Integrated social responsibility
  • Corporate Social Responsibility
  • Crisis and Disaster Communications via Social Media
  • Relationship Management
  • The impact of Product Packaging
  • Sports Sponsorship
  • The impact of Sales Promotion on their Purchasing Intention
  • Corporate Reputation
  • Relationship Marketing
  • Customer Relationship Management (CRM)
  • Public Relations
  • Government communication
Publications
Conference Presentation
  •  The role of Dubai Government in supporting responsible and sustainable practices of the private sector: A case study on the Dubai Chamber of Commerce and Industry. The 15th International RAIS Conference on Social Sciences and Humanities, Johns Hopkins University, Maryland, USA, on November 6-7 2019.
  • Understanding the Impact of Customer Relationship Management Practices on Customer Satisfaction and Loyalty: An Empirical Study on the Customers of Telecommunications Companies Operating in UAE. Submitted paper to 7th International Conference on Business, Economics, Management and Marketing (ICBEMM), 19th -21st November 2018, Harvard University, Boston, USA.
  • Youth attitudes towards celebrities' credibility in television advertisements. The 15th International Scientific Conference of the Faculty of Mass Communication, Cairo University, 7-9 July 2009.
Memberships, Awards and Honors
  • - Granted the best researcher award at the College of Mass Communication - Ajman University, for the academic year 2017-2018.
  • • Member of Academic Accreditation Committee - College of Mass Communication - Ajman University - since the academic year 2014/2015 to 2018/2019.
  • • Head of the academic committee for the Master Program of "Public Relations and Corporate Communication", College of Mass Communication - Ajman University, Academic Year 2017-2018.
  • • Head of the Academic curriculum and Programs Committee- College of Mass Communication - Ajman University - since the academic year 2016/2017, 2017/2018.
  • Member of Scientific Research Committee - College of Mass Communication - Ajman University - since the academic year 2014/2015 to 2017/2018.
  • • Member of the Curriculum and Educational Technology Committee College of Mass Communication - Ajman University - 2018/2019.
  • Member of marketing and Events Committee - Ajman University - 2015/2016.
  • Head of the Training Committee- College of Mass Communication - Ajman University - 2014/2015.
  • Head of Alumni Committee- College of Mass Communication - Ajman University - 2014/2015.