Dr. Sammy (Sang) Lee is a professor of Master’s Program in Public Relations and Corporate Communication. Becoming a professor in the College of Mass Communication at Ajman University in 2022, he previously taught at Pennsylvania State University and West Virginia University in the United States. Before entering academia, he worked at marketing communication agencies in South Korea and the United States. He also worked as a marketing communication manager at Samsung Electronic America. Dr. Lee’s current research focuses on crisis communication with emphasis on stealing thunder strategies. His work appeared on journals such as Business Horizons, Public Relations Review, Journal of Applied Communication Research, Journal of Promotion Management, and Journal of Tourism and Travel Marketing. He has earned several top research paper awards from AEJMC, NCA and BEA.