Contact
s.benromdhane@ajman.ac.ae
06 705 null
Ajman Campus
Samar Ben Romdhane

  • Samar Ben Romdhane

  • Assistant Professor
  • Ext: 5536
  • CV

Dr. Samar Ben Romdhane earned her Ph.D. in Public Communication in 2016 from Université Laval (Québec, Canada). She currently teaches graduate-level public relations courses, including Advanced Theories of Public Relations, Public Relations Research, Strategic Communication Planning. At the undergraduate level, she has taught courses such as Research Methods, Sociology of Media Studies, and Sociology of Identities at Moncton University in New Brunswick. Dr. Samar combines a professional experience in strategic communication and public relations with her academic endeavors. She has served as a Communication Advisor for the Department of National Defense and the Canadian Armed Forces and as a Senior Sociologist with the Director General Military Personnel Research and Analysis (DGMPRA) at Defense Research and Development Canada. Samar's work addresses a wide range of questions in politics, public policy, and communication theories. Her current interests include the discursive and rhetorical dimensions of communication, global and intercultural communication, research methods, public diplomacy and nation branding. Her scholarly work has been featured in academic journals and book chapters.

Education
  • Ph.D., Université Laval, Canada, 2016.
  • Master of Arts (M.A.) in Public Communication, Université Laval, Canada, 2008.
Teaching Area
  • Research Methods
  • Strategic Communication
  • Theories of public relations
Research
  • Rhetorical approaches and argumentation analysis
  • Diaspora, transnational cultural and discursive practices
  • Transitional Justice, Apology and Response Strategies.
  • PR Practice in Defense and Security Organizations.
  • Digital Public Relations, Social Network Analysis and Social Media Analytics.
  • Gender, intersectionality and communication
Publications
Conference Presentation
  • Ben Romdhane, S., Elareshi, M., Alsridi, H., & Ziani, A. (2024, April). Public Engagement via Social Media Content: An Organisational Communication Aspect. In International Conference on Business and Technology (pp. 477-486). Cham: Springer Nature Switzerland.
  • Youssef, N. A., Elareshi, M., Alghizzawi, M., Habes, M., Ziani, A., & Romdhane, S. B. (2023, May). Enhancing Public Satisfaction: The Impact of Interactive Marketing in Social Institutions (the UAE Ministry of Community Development). In International Conference on Business and Technology (pp. 367-376). Cham: Springer Nature Switzerland.
  • Elareshi, M., Habes, M., Ziani, A., & Romdhane, S. B. (2023, November). The Mobile Apps Inflammatory and Terrorism in Saudi Arabia. In 2023 Tenth International Conference on Social Networks Analysis, Management and Security (SNAMS) (pp. 1-6). IEEE.
  • 2019. "Que fait la publicisation des controverses aux dynamiques d'altérisation : le discours polémique et ses caractéristiques." Formes et enjeux du racisme et de l’islamophobie au Québec, Congrès annuel de la Société québécoise de science politique (SQSP) "Égalité / Illégalité : Un couple en science politique," Université de Montréal, 22–24 mai 2019, Canada.
  • 2017. Ben Romdhane, S. & Hadj-Moussa, R. "Transitional Justice and the Mediated Publicness: Toward a Memorial Consensus." Middle East Studies Association's 51st Annual Meeting, Washington, DC.
  • 2017, Samar Ben Romdhane and Ratiba Hadj-moussa, « La justice transitionnelle en Tunisie à l’épreuve des médias : vers un consensus mémoriel », Colloque international « Justice et politique dans le Maghreb post-révoltes arabes Réforme, Institutions, Réconciliation », Tunis, Tunisia.
  • 2015, Samar Ben Romdhane, « Gestion du pluralisme dans une démocratie délibérative : question d’intégration ou de participation citoyenne ? », colloque migration, insertion, citoyenneté : convergence des questions et diversité des réponses, Chaire de recherche en immigration, ethnicité et citoyenneté, UQAM, Montreal, Canada.
  • 2015, « Media Discourse and religious pluralism: dissensus, controversies and verbal abuse », the international symposium on Islamophobia: Race, Religion, Liberalism at the Institut Nationale de Recherche, Montreal, Canada.
  • 2012, « Publicness and the Appropriation of the ``Beylick``: Between Secularism and Religion », Confrontations, Constellations and Aspirations: Reflections on Diaspora and Transnationalism through the Lens of Youth Formations workshop, York University, Toronto, Canada
Memberships, Awards and Honors
  • Association for Middle East Women's Studies (AMEWS)
  • IAMCR - International Association for Media and Communication Research. Organizational communication working group.