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Safa Mahmoud Osman Mohamed Darwish
- Associate Professor, Media Advisor for the Chancellor
- Ext: 6124
Dr. Safa Mahmoud Othman holds a Ph.D. from the Faculty of Mass Communication, Cairo University, 2007, with a major specialization in Radio and Television. She has worked at several Egyptian universities since 2003, including Cairo University, 6th October University, the International Academy of Engineering and Information Sciences, and Al-Azhar University. She joined Ajman University as an assistant professor in 2012 and was promoted to associate professor in 2015. She has published numerous research papers in the field of new media and credibility, which have been published in the Journal of Mass Communication, Cairo University, and the Journal of Media Research at Al-Azhar University. Dr. Safa Othman has also participated in several Arab and international conferences. She has served on multiple committees within the Faculty of Mass Communication, including Quality and Accreditation, Activities, Media, and Educational Technology. Additionally, she supervises the radio and TV studio and currently works as the coordinator for the Radio and Television program.
Education
- Ph.D. in Mass Communication from the Department of Radio & TV, Cairo University, with honors, and a recommendation for the publication and exchange of the dissertation with universities. The title of the dissertation is "Treatment of Specialized Arab News Channels for Current Political Events and Trends of the Egyptian Elite Towards Them," 2007.
- MA in Mass Communication from the Radio & TV Department, Cairo University, with honors. The title of the thesis is "The Role of the Nile News Channel in Prioritizing Political Issues Among a Sample of University Students," 2003.
- Bachelor of Mass Communication from Zagazig University, 1999.
Ph.D. in Mass Communication from the Department of Radio & TV, Cairo University, with honors, and a recommendation for the publication and exchange of the dissertation with universities. The title of the dissertation is "Treatment of Specialized Arab News Channels for Current Political Events and Trends of the Egyptian Elite Towards Them," 2007.
MA in Mass Communication from the Radio & TV Department, Cairo University, with honors. The title of the thesis is "The Role of the Nile News Channel in Prioritizing Political Issues Among a Sample of University Students," 2003.
Bachelor of Mass Communication from Zagazig University, 1999.
Experience
- Assistant Lecturer, Faculty of Information, 6th October University, Egypt, 2003.
- Assistant Professor at the Faculty of Mass Communication, 6th October University, Egypt, 2007 - 2015.
- Lecture at the Department of Information, Al-Azhar University, Cairo, Egypt, 2004 - 2006.
- Taught Graduate Studies at the Faculty of Mass Communication, Cairo University, Egypt, 2007 - 2011.
- Taught at the International Academy of Engineering and Media Sciences, Egypt, 2007 - 2011.
- Assistant Professor at the College of Mass Communication, Ajman University, United Arab Emirates, 2010 - 2011.
- Associate Professor at the College of Mass Communication, Ajman University, United Arab Emirates, 2012 - Present.
Assistant Lecturer, Faculty of Information, 6th October University, Egypt, 2003.
Assistant Professor at the Faculty of Mass Communication, 6th October University, Egypt, 2007 - 2015.
Lecture at the Department of Information, Al-Azhar University, Cairo, Egypt, 2004 - 2006.
Taught Graduate Studies at the Faculty of Mass Communication, Cairo University, Egypt, 2007 - 2011.
Taught at the International Academy of Engineering and Media Sciences, Egypt, 2007 - 2011.
Assistant Professor at the College of Mass Communication, Ajman University, United Arab Emirates, 2010 - 2011.
Associate Professor at the College of Mass Communication, Ajman University, United Arab Emirates, 2012 - Present.
Teaching Area
- Radio and Television Production
- TV Directing
- Documentary Films
- Radio and TV Advertising
- Script Writing
- Supervising Graduation Projects
- Critical Thinking
- TV Production
- Intercultural Coexistence
- Digital Media Production for Internet
Radio and Television Production
TV Directing
Documentary Films
Radio and TV Advertising
Script Writing
Supervising Graduation Projects
Critical Thinking
TV Production
Intercultural Coexistence
Digital Media Production for Internet
Research
- New Media, Political Communication, and Gender.
New Media, Political Communication, and Gender.
Publications
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JournalSafa Osman & Faiza Rafiq, The Role of Social Network Sites in Creating Awareness Among Egyptian and Pakistani Women About Their Fundamental Rights, Information Senses Letters. Sep, - Dec, 2023.Vol (12). No(9). Pp. 2225-2239., Information Sciences letters, Sep 2023, doi: doi:10.18576/isl/120927
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JournalHossam Salama, Danielle Sarver Coombs, and Safa Osman, Following the 2022 FIFA World Cup Qualifiers on Facebook: A Comparative Study between Arab and Non-Arab Audiences. Arab Media & Society. Issue.33. winter-Spring 2022., Arab Media & Society, Oct 2022, doi: https://www.arabmediasociety.com/following-the-2022-fifa-world-cup-qualifiers-on-facebook-a-comparative-study-between-arab-and-non-arab-audiences/#:~:text=The%20relevant%20information%20for%20the,%25%20was%20among%20non%2DArabs.
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JournalHossam Salama & Safa Osman, The culture of consumption in the Arab audience’s follow-up of dramatic content via paid digital platforms. Journal of the Association of Arab Universities for Media and Communication Technology Research. July 2022., مجلة إتحاد الجامعات العربية لبحوث الإعلام و تکنولوجيا الإتصال, Jul 2022, doi: 10.21608/jcts.2022.269826
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JournalSafa Osman, The relationship between the youth following Instagram and developing their social skills, a comparative study between Egyptian and Emirati youth. Egyptian Journal of Public Opinion Research. 2021. Vol (20) no (2)., المجلة المصرية لبحوث الرأي العام, May 2021, doi: 10.21608/JOA.2021.190743
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JournalSafa Osman & Alyaa Anter, The effect of using social networking sites on the social capital and happiness of residents in the UAE (a field study on a sample of Arab and non-Arab residents in the UAE. Arab& Media Society, September 27, 2020., Arab Media & Society, Mar 2020, doi: https://www.arabmediasociety.com/%D8%AA%D8%A3%D8%AB%D9%8A%D8%B1-%D8%A7%D8%B3%D8%AA%D8%AE%D8%AF%D8%A7%D9%85-%D9%85%D9%88%D8%A7%D9%82%D8%B9-%D8%A7%D9%84%D8%AA%D9%88%D8%A7%D8%B5%D9%84-%D8%A7%D9%84%D8%A7%D8%AC%D8%AA%D9%85%D8%A7%D8%B9
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JournalThe credibility of social media pages of government institutions in the proactive disclosure of official data related to current events. Egyptian Journal of Media Research, Faculty of Information, Cairo University, p. 68, July - September 2019., المجلة المصرية لبحوث الإعلام, Jul 2019, doi: 10.21608/EJSC.2019.8687
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JournalSafa Osman, The impact of the exposure of Egyptian youth to visual content on social networking sites on their attitudes toward government effectiveness. Egyptian Journal of Mass Communication Research. 2018. No. (64). Pp. 145-189., المجلة المصرية لبحوث الإعلام, May 2018, doi: 10.21608/EJSC.2020.87129
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The Impact of New Media on Arab Societies.(May 2017). research paper published at the conference , Canadian Institutes in Cooperation with the League of Arab States and UNESCO-Egypt .
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Effect of using social networking sites on the voting decision and political participation of Egyptian youth during the referendum on the 2014 Constitution. (Jan-Mar 2015). the Journal of Mass communication Research, mass communication college, Cairo University.
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Treatment of Arab satellite channels for the events of June 30, 2013" applied to CBC and Al-Jazeera Egypt".(Jan-Mar 2014). the Journal of mass communication research, mass communication college, Cairo University.
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The credibility of the new media and the traditional media of the Egyptian public, published in the first conference of the Faculty of Mass communication - Al-Azhar University entitled held April 17-18, 2013
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The Image of judges in the talk shows on Arab satellite channels and their effects for the Egyptian public. (October-December 2012). the Journal of Media Research - mass communication college - Cairo University .
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Factors Affecting Job Satisfaction in the Employees of Media Organizations before the Events of the 25th of January Revolution and Later - A Field Study on the Type of Employees of Private and Governmental Media Institutions. (January-March 2012) The Journal of Media Research - Al-Azhar University.
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Professional performance of the communicator in public and private television channels after the events of 25 January, (October 2011). the Journal of Media Research - Al-Azhar University.
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The Public and communicative awareness of the means of modern communication .. Applied to the information services provided by mobile phone. (2010) The mass communication research journal -Mass communication college. Cairo University.
Safa Osman & Faiza Rafiq, The Role of Social Network Sites in Creating Awareness Among Egyptian and Pakistani Women About Their Fundamental Rights, Information Senses Letters. Sep, - Dec, 2023.Vol (12). No(9). Pp. 2225-2239., Information Sciences letters, Sep 2023, doi: doi:10.18576/isl/120927
The study aims to identify the influence of social networking sites on Egyptian and Pakistani women by drawing on a survey from multinational cultural and linguistic environments that enrich the results and give us a chance for comparison according to education, age, and nationality variables. A Survey sample of (200) Egyptian women and (200) Pakistani women is designed to explore the impact. The most important result is indicating Facebook's importance as an essential information source for women, the study sample, whether Egyptian or Pakistani. Social Networking Sites are the most popular on the Internet because of the characteristics that distinguish them from other websites, encouraging Internet surfers worldwide to use them increasingly. Despite severe criticism of social networks, especially Facebook, due to their negative impact on the family and their contribution to its alienation and disintegration, many see them as an essential means of development and cohesion between communities. This study compares how Egyptian and Pakistani women understand social networking analytics, the convergence of concepts and perceptions about their fundamental rights, cultural relativism, and social practices. The paper further investigates these social networking sites' active and distinguished role as a means of effective communication and their significant contribution to the revolutionary movements of popular uprisings, digital activism, and cyber-feminism. The theoretical framework focuses on digital activism and social networking theory.
About the journal
Hossam Salama, Danielle Sarver Coombs, and Safa Osman, Following the 2022 FIFA World Cup Qualifiers on Facebook: A Comparative Study between Arab and Non-Arab Audiences. Arab Media & Society. Issue.33. winter-Spring 2022., Arab Media & Society, Oct 2022, doi: https://www.arabmediasociety.com/following-the-2022-fifa-world-cup-qualifiers-on-facebook-a-comparative-study-between-arab-and-non-arab-audiences/#:~:text=The%20relevant%20information%20for%20the,%25%20was%20among%20non%2DArabs.
Over the past decade, sports teams and federations have prioritized providing content on important digital platforms to circulate relevant news and coverage, particularly on social networking sites. These sites have increasingly become reliable news sources that audiences can follow and then share this content among themselves. With the Middle East taking the global stage for the first time as the host of this event, it is useful to understand the similarities and differences between Arab and non-Arab audiences’ use of social media during the tournament’s qualifying stages. As such, this study compares Arab and non-Arab audiences’ use of Facebook as an information source for the 2022 World Cup qualifying matches. Results indicate that Facebook continues to enjoy a good relationship with its users who are motivated by amusement and entertainment (Ordinary) while seeking to obtain information and communicate with other individuals (Utilitarian). While these findings reflect and refine the five motivations posited by Haugh and Watkins (2016), this study also demonstrates that motives for new media require more depth and nuance than allowed for with the binary “Ordinary” and “Utilitarian” categorizations. This has implications for the Uses and Gratifications Theory as well as the methods used to study it.
About the journal
Hossam Salama & Safa Osman, The culture of consumption in the Arab audience’s follow-up of dramatic content via paid digital platforms. Journal of the Association of Arab Universities for Media and Communication Technology Research. July 2022., مجلة إتحاد الجامعات العربية لبحوث الإعلام و تکنولوجيا الإتصال, Jul 2022, doi: 10.21608/jcts.2022.269826
About the journal
Safa Osman, The relationship between the youth following Instagram and developing their social skills, a comparative study between Egyptian and Emirati youth. Egyptian Journal of Public Opinion Research. 2021. Vol (20) no (2)., المجلة المصرية لبحوث الرأي العام, May 2021, doi: 10.21608/JOA.2021.190743
About the journal
Safa Osman & Alyaa Anter, The effect of using social networking sites on the social capital and happiness of residents in the UAE (a field study on a sample of Arab and non-Arab residents in the UAE. Arab& Media Society, September 27, 2020., Arab Media & Society, Mar 2020, doi: https://www.arabmediasociety.com/%D8%AA%D8%A3%D8%AB%D9%8A%D8%B1-%D8%A7%D8%B3%D8%AA%D8%AE%D8%AF%D8%A7%D9%85-%D9%85%D9%88%D8%A7%D9%82%D8%B9-%D8%A7%D9%84%D8%AA%D9%88%D8%A7%D8%B5%D9%84-%D8%A7%D9%84%D8%A7%D8%AC%D8%AA%D9%85%D8%A7%D8%B9
As social networking sites (SNSs) grow in size across the United Arab Emirates, they are increasingly utilized as avenues for social partnership and sustainable development. These networks are also used as a means of creating social cohesion among the country’s residents. This is achieved through communication over social media platforms aimed at residents comprising multiple cultural, religious, and economic backgrounds. This interdisciplinary study combines research elements from sociology, psychology, and computer-mediated communication studies and focuses on the theory of social capital. Specifically, this study examines the relationship between the intensity of SNS usage (of Arab and non-Arab residents) and the formation and maintenance of social capital as well as the relationship between social capital and the happiness of residents (defined as self-esteem and satisfaction with life in the UAE). The study examines the effects of such demographic factors as nationality, gender, age, and income on the relationship between the Intensity of SNS usage and social capital. The study applies the survey method with a sample size of 300 Arab and non-Arab residents in the UAE. Research findings showed a positive relationship between Intensity of SNS usage and social capital; in addition to a positive relationship between intensity of SNS use and happiness, in terms of self-esteem and satisfaction with life in the UAE. Findings also showed statistically significant differences between Arab and non-Arab residents in the United Arab Emirates according to the following variables: Bridging social capital, bonding social capital, and intensity of SNS usage. Nevertheless, there were no statistically significant differences between Arab and non-Arab residents when it came to happiness and social trust.
About the journal
The credibility of social media pages of government institutions in the proactive disclosure of official data related to current events. Egyptian Journal of Media Research, Faculty of Information, Cairo University, p. 68, July - September 2019., المجلة المصرية لبحوث الإعلام, Jul 2019, doi: 10.21608/EJSC.2019.8687
About the journal
Safa Osman, The impact of the exposure of Egyptian youth to visual content on social networking sites on their attitudes toward government effectiveness. Egyptian Journal of Mass Communication Research. 2018. No. (64). Pp. 145-189., المجلة المصرية لبحوث الإعلام, May 2018, doi: 10.21608/EJSC.2020.87129
The study aims at identifying the role played by visual content of the images and videos, which address government performance on social networking sites, and the role this visual content plays in influencing Egyptian youth attitudes towards the efficacy of the Egyptian government. This, in addition to measuring the credibility of this visual content and the extent of interactivity of Egyptian youth with it. The study was based on the hierarchy of effects model. The sample of the study was 400 individuals from the Egyptian youth. The study found that 94% of the study sample is interested in following this visual content. The results of the study indicate that there is some dissemination of this content through ‘tagging’ friends and contacts on these social networking sites on these posts, indicating some level of agreement with this content and its effect on their perception of the efficacy of the Egyptian government. In this context, 54% of the visual content resulted in a negative perception regarding the Egyptian government’s efficacy, while 74% thought that the Egyptian government’s efficacy was ‘moderate’. The results also prove that the exposure to this visual content had an effect on the recollection of current events as well as the study sample’s perception of the efficacy of the Egyptian government, as the exposed considered the government more effective as compared to the non-exposed, which indicates the positive effect of this visual content. This phenomenon also reflects a change in the pattern of this following-up of news and visual content, as the study sample preferred seeking ‘official’ pages relating to the Egyptian government, as compared to ‘unofficial’ ones, in consuming content relating to the efficacy of the Egyptian government.
About the journal
The Impact of New Media on Arab Societies.(May 2017). research paper published at the conference , Canadian Institutes in Cooperation with the League of Arab States and UNESCO-Egypt .
Effect of using social networking sites on the voting decision and political participation of Egyptian youth during the referendum on the 2014 Constitution. (Jan-Mar 2015). the Journal of Mass communication Research, mass communication college, Cairo University.
Treatment of Arab satellite channels for the events of June 30, 2013" applied to CBC and Al-Jazeera Egypt".(Jan-Mar 2014). the Journal of mass communication research, mass communication college, Cairo University.
The credibility of the new media and the traditional media of the Egyptian public, published in the first conference of the Faculty of Mass communication - Al-Azhar University entitled held April 17-18, 2013
The Image of judges in the talk shows on Arab satellite channels and their effects for the Egyptian public. (October-December 2012). the Journal of Media Research - mass communication college - Cairo University .
Factors Affecting Job Satisfaction in the Employees of Media Organizations before the Events of the 25th of January Revolution and Later - A Field Study on the Type of Employees of Private and Governmental Media Institutions. (January-March 2012) The Journal of Media Research - Al-Azhar University.
Professional performance of the communicator in public and private television channels after the events of 25 January, (October 2011). the Journal of Media Research - Al-Azhar University.
The Public and communicative awareness of the means of modern communication .. Applied to the information services provided by mobile phone. (2010) The mass communication research journal -Mass communication college. Cairo University.
Conference Presentation
- Participated with a paper in the Forum on the Role of Entrepreneurship in Promoting Economic Development, entitled "The Role of Women in Entrepreneurship," organized by the Arab Administrative Development Organization, League of Arab States, August 28-29, 2023.
- Participated with a paper in the Cultural Tourism Sustainability Forum in the Age of Digital Communication, entitled "The Role of Social Media in Building the Mental Image of the United Arab Emirates as a Leading Global Tourism Destination," organized by the Arab Administrative Development Organization, League of Arab States, in cooperation with the Ajman Tourism Development Department, March 20-21, 2023.
- Shared a Paper in the panel discussion organized by DME Media School, Delhi Metropolitan Education, Noida, Delhi NCR, India, in collaboration with the Gender and Communication Section (GEN) of the International Association for Media and Communication Research (IAMCR), on the occasion of International Women’s Day 2022, held on Tuesday, March 8, 2022.
- Participated in the research entitled "Social Media Revolution: A Comparative Study on the Role of Social Network Sites in Creating Awareness Among Arab and Non-Arab Women About Their Fundamental Rights," accepted by the Gender and Communication Section for presentation at the annual conference of the International Association for Media and Communication Research (IAMCR) 2019, held in Madrid, Spain, from July 7 to 11, 2019.
- The Impact of Exposure to Visual Content on Social Networking Sites on the Attitudes of Egyptian Youth Towards Government Efficacy. Presented at the annual conference of the International Association for Media and Communication Research (IAMCR) 2018, held in Eugene, Oregon, from June 20 to 24, 2018.
- "Impact of Social Networking Sites on Social Capital and Happiness of Residents in the UAE." Presented at The European Conference on Media, Communication & Film 2017, organized by The International Academic Forum, held in Brighton, UK, from July 10 to 12, 2017.
- A paper on "Social Responsibility of Private Media and Its Role in Strengthening Community Values (The Value of Work as a Model)," presented at Ajman University of Science and Technology, November 2015.
- Participated with a paper titled "The Egyptian Public Perception of Media Services Offered via Mobile Phones" at the Fourteenth Annual Conference of the Arab-American Association of Teachers of America (Contact - Gamah) in Cairo, held from November 7 to 10, 2009, under the theme "Renewable Sources of Media in a Changing Middle East."
- Participated in research at the 25th Conference of the International Society for Communication and Information Research, American University in Cairo, from 23 to 28 July 2006, entitled "Ranking of the University's Youth Priorities for Political Issues."
Participated with a paper in the Forum on the Role of Entrepreneurship in Promoting Economic Development, entitled "The Role of Women in Entrepreneurship," organized by the Arab Administrative Development Organization, League of Arab States, August 28-29, 2023.
Participated with a paper in the Cultural Tourism Sustainability Forum in the Age of Digital Communication, entitled "The Role of Social Media in Building the Mental Image of the United Arab Emirates as a Leading Global Tourism Destination," organized by the Arab Administrative Development Organization, League of Arab States, in cooperation with the Ajman Tourism Development Department, March 20-21, 2023.
Shared a Paper in the panel discussion organized by DME Media School, Delhi Metropolitan Education, Noida, Delhi NCR, India, in collaboration with the Gender and Communication Section (GEN) of the International Association for Media and Communication Research (IAMCR), on the occasion of International Women’s Day 2022, held on Tuesday, March 8, 2022.
Participated in the research entitled "Social Media Revolution: A Comparative Study on the Role of Social Network Sites in Creating Awareness Among Arab and Non-Arab Women About Their Fundamental Rights," accepted by the Gender and Communication Section for presentation at the annual conference of the International Association for Media and Communication Research (IAMCR) 2019, held in Madrid, Spain, from July 7 to 11, 2019.
The Impact of Exposure to Visual Content on Social Networking Sites on the Attitudes of Egyptian Youth Towards Government Efficacy. Presented at the annual conference of the International Association for Media and Communication Research (IAMCR) 2018, held in Eugene, Oregon, from June 20 to 24, 2018.
"Impact of Social Networking Sites on Social Capital and Happiness of Residents in the UAE." Presented at The European Conference on Media, Communication & Film 2017, organized by The International Academic Forum, held in Brighton, UK, from July 10 to 12, 2017.
A paper on "Social Responsibility of Private Media and Its Role in Strengthening Community Values (The Value of Work as a Model)," presented at Ajman University of Science and Technology, November 2015.
Participated with a paper titled "The Egyptian Public Perception of Media Services Offered via Mobile Phones" at the Fourteenth Annual Conference of the Arab-American Association of Teachers of America (Contact - Gamah) in Cairo, held from November 7 to 10, 2009, under the theme "Renewable Sources of Media in a Changing Middle East."
Participated in research at the 25th Conference of the International Society for Communication and Information Research, American University in Cairo, from 23 to 28 July 2006, entitled "Ranking of the University's Youth Priorities for Political Issues."
Memberships, Awards and Honors
- Award for Best Research Topic: "Treatment of Specialized Arab News Channels for Current Political Events and Attitudes Towards the Egyptian Elite" at the Ghazi Arab Cultural Salon, January 2008.