Contact
mervat.m@ajman.ac.ae
06 705 null
Ajman Campus
Mervat medhat Ali Mohamed

Dr. Mervat Medhat is an assistant professor at the College of Mass Communication at Ajman University, a position she has held since February 2017. She was promoted to Associate Professor by Helwan University in October 2018. Prior to this, she served as the Program Coordinator and Assistant Professor in the Computer Graphic Design & Animation Department at Emirates College of Technology in Abu Dhabi, UAE, starting in 2010. Dr. Medhat earned her Ph.D. in Applied Arts, majoring in Advertising, from Helwan University in Cairo in early 2010. She specializes in interactive and 3D outdoor advertising. Before earning her Ph.D., she worked as an Assistant Teacher in the Graphic Design Department at the Art and Design Academy, the High Institute of Applied Arts in Cairo, Egypt, for five years, beginning in 2000. Over these 14 years, she gained valuable experience in her field, in addition to teaching and developing undergraduate and graduate courses. Dr. Medhat has participated in numerous Arab and international conferences and has published various types of research in well-ranked international scientific journals. Her research focuses on environmental and 3D outdoor advertising, interactive design, branding and marketing, e-learning, teaching methods, visual education, new technologies in printed media assessment, and curriculum design. Her teaching experience covers a wide range of topics within graphic design and animation, including visual communication, the history of graphic design and animation, image manipulation, graphic design and illustration, web design, interactive design, audio and video for multimedia, traditional animation techniques, storyboarding for animation, website design, graphic design for visual media, graduation projects, and the principles of drawing. Dr. Medhat has also participated in various community service campaigns and served on multiple committees at both Emirates College of Technology and Ajman University.

Education
  • Ph.D. in Applied Arts, majoring in Advertising, Helwan University, Cairo, 2010.
  • M.Sc. in Applied Arts, majoring in Advertising, Helwan University, Cairo, 2005.
Experience
  • Assistant Professor, College of Mass Communication, Ajman University, UAE, February 2017 – Present
  • Computer Graphic Design & Animation Program Coordinator / Assistant Professor, Emirates College of Technology, Abu Dhabi, UAE, 2010 – 2015.
  • Graphic Designer, French Vision for Advertising and Marketing, Abu Dhabi, UAE, October 2005 – May 2006.
  • Assistant Teacher, Graphic Department, Art and Design Academy, The High Institute of Applied Arts, Cairo, Egypt, October 2000 – June 2005.
  • Junior Graphic Designer, Graphic Box Agency for Slides and Graphic Design, Cairo, Egypt, July 2000 – December 2002.
  • Character Designer, Baby Film Agency for Cartoon and Illustration Work, Cairo, Egypt, February 1998 – February 1999.
  • Junior graphic designer - CREATION ADERVETISING Agency., Egypt, Cairo, February 1997 - February 1998
  • Associate Professor, Helwan University, 2018.
Teaching Area
  • Graphic Design & Animation Areas: Visual Communication, History of Graphic Design and Animation, Image Manipulation, Graphic Design and Illustration, Web Design, Interactive Design, Audio and Video for Multimedia, Traditional Animation Techniques, Storyboarding for Animation, Website Design, Graphic Design for Visual Media, Graduation Projects, and Principles of Drawing.
  • History of Design, Freehand Drawing, Visual Communication, Sign Design & Wayfinding, Image Manipulation, Web Design, Audio & Video for Multimedia, Visual Media Design, Graduation Projects, Newspaper Design and Layout, Interactive Multimedia, Website and Smart Applications.
  • my portfolio http://drmervatmedhat.wix.com/mygraphicworkprofile
  • http://drmervatmedhat.wix.com/mygraphicworkprofile
  • Digital Drawing, VR Course, Visual Media, Web and Application Design, Multimedia, Interactive Design, Storytelling, Brand and Logo Design, Graphic Design for Print, Magazine Design, Animation Design.
Research
  • Blended Learning in Graphic Design and Animation.
  • Designing Academic Bachelor’s Program in Graphic Design and Animation.
  • Experiential Marketing in Emerging Markets.
  • Interactive Packaging Design.
  • Developing Assessment Rubric in Graphic Design.
  • Teaching Methods: Active Learning through the Use of Case Studies.
  • AR Technology and Media Engagement.
  • Programmatic Buying: Studies on the Future of Interactive Digital Branding.
  • Environmental and 3D Outdoor Advertising.
  • Technology in Education: E-Learning.
  • Branding.
  • Interactive Packaging.
  • Short Drama Advertisements.
  • Implementation of AR in Game Design.
  • AI Graphic Design Tools.
  • Mervat Medhat, Walid Abdel Moniem Bayomy, "Big Data Analytics' Impact on Marketing Digital Transformation," Information Sciences Letters, Natural Science. Received: June 19, 2021. Accepted, to be published in Vol. 12 (2023).
Publications
Conference Presentation
  • Mervat Medhat and Hanan Atef, "Designing and Building Blended Courses in Graphic Design & Animation (A Case Study in the UAE)," Innovation Arabia 10 Annual Congress 2017 Conference, Dubai, March 2017.
  • Mervat Medhat and Hanan Atef, "Designing and Building Undergraduate Program in Bachelor of Graphic Design & Animation (A Case Study in the UAE)," ICERI2015, The 8th Annual International Conference of Education, Research, and Innovation, Seville, Spain, November 16–18, 2015.
  • Mervat Medhat and Hanan Atef, "Promoting Active Learning Through the Use of Case Studies: Experiments in Interactive Teaching in Graphic Design Courses," Virtual Presentation at INTED2015, 9th International Technology, Education, and Development Conference, Madrid, Spain, March 2–4, 2015. INTED2015 Proceedings, ISBN: 978-84-606-5763-7, and INTED2015 Abstracts, ISBN: 978-84-606-5761-3.
  • Mervat Medhat, "The Effect of Programmatic Buying Studies on the Future of Interactive Digital Branding," The Third International Conference of the Faculty of Applied Arts: Applied Arts Between Competitiveness and Boosting the Economy, Cairo, Egypt, December 11–13, 2013. Scientific Journal of Research Conferences, Volume III, pp. 549–571, Faculty of Applied Arts.
  • Dina Elkhattat and Mervat Medhat, "Using Technology in Smart and Intelligent Food Packaging as a Communication Tool with Consumers," 2020 World Conference on Computing and Communication Technologies (WCCCT 2020), May 13–15, 2020, published in IEEE Xplore, 9/6/2021.
  • Mervat Medhat Youssef, Sheren Ali Mousa, Mohamed Osman Baloola, Basma Mortada Fouda, "The Impact of Mobile Augmented Reality Design Implementation on User Engagement," Communications in Computer and Information Science (Springer), 2020. https://www.springer.com/series/7899.
Memberships, Awards and Honors
  • Certificate for Designing and Developing Undergraduate Bachelor Program in Graphic Design and Animation, Emirates College of Technology, 2014–2015.
  • Certificate for Designing and Producing the Graduation Ceremony Movie, Emirates College of Technology, 2011–2012 (Special).
  • Certificate from Sheikh Nahayan Bin Mubarak Al Nahayan, Minister of Higher Education and Scientific Research, for Participation in the Creative Emirati Exhibition and Forum, Armed Forces Officers Club, February 23–25, 2013.
  • Excellence in Teaching Award, 2022, Ajman University.