Contact
mervat.m@ajman.ac.ae
06 705 null
Ajman Campus
Mervat medhat Ali Mohamed

Dr. Mervat Medhat current position is an assistant professor in the college of mass communication in Ajman university starting February 2017, she got her promotion of Associate Professor from Helwan University on October 2018، before she served as program coordinator /assistant professor of computer graphic design & animation department in Emirates College of Technology, Abu Dhabi, UAE since 2010. she gained her Ph.D. Degree in Applied Arts, major Advertising in the beginning of 2010 from Helwan University in Cairo. Specialist in interactive and 3D Outdoor Advertising. Before she was working with her MSC degree as an Assistant teacher in graphic design department at Art and design academy the high institute of applied art, Cairo, Egypt for five years, since 2000. She had gained through these 14 years valuable experience in her major. In addition to Teach and develop undergraduate and graduate courses. she has participated in many Arab and international conferences and had published in well Rank scientific international journals many types of research in the field of environmental and 3D outdoor advertising, interactive design, branding and marketing, e-learning, teaching methods, visual education, new technology in printed media assessment and designing education curriculum. Her teaching experience covered a wide range of topics in the various graphic Design & Animation eras. Like visual communication, history of graphic design and animation, image manipulation, graphic design and illustration, web design, interactive design audio and video for multimedia, tradition animation techniques, storyboarding for animation, website design, graphic design for visual media, graduation projects, and principal of drawing. She participated in many Community Service Campaigns, and serve in many Emirates College of Technology and Ajman University committees.

Education
  • associate professor Helwan university 2018
  • Ph.D. of Applied Arts, major in Advertising Helwan university in Cairo 2010
  • MSC. of Applied Arts, major in Advertising, Helwan university in Cairo.2005
Experience
  • Assistant Professor in college of mass communication and humanities in Ajman university, UAE starting February 2017
  • Computer Graphic Design & Animation Program Coordinator /Assistant Professor – Emirates College of Technology,Abudhabi, UAE. From 2010 till now 2015
  • Graphic Designer FRENCH VISION FOR ADVERTISIMG AND MARKTING in Abu Dhabi U.A.E From October 2005 – May 2006
  • Assistant Teacher in Graphic Department - ART AND DESIGN ACADEMY THE HIGH INSTITUTE OF APPLIED ARTS ,Cairo, Egypt. From October 2000 - June 2005
  • Junior Graphic Designer GRAPHIC BOX AGENCY FOR SLIDES AND GRAPHIC DESIGN, Cairo,Egypt. From July 2000- December 2002
  • character designer - BABY FILM Agency for Cartoon and Illustration work., Egypt, Cairo, February 1998 - February 1999
  • Junior graphic designer - CREATION ADERVETISING Agency., Egypt, Cairo, February 1997 - February 1998
Teaching Area
  • my teaching experience covered a wide range of topics in the various graphic Design & Animation eras. Like visual communication, history of graphic design and animation, image manipulation, graphic design and illustration, web design, interactive design audio and video for multimedia, tradition animation techniques, storyboarding for animation, website design, graphic design for visual media, graduation projects, and principal of drawing
  • History of design/ Freehand drawing/ Visual communication/ sign design way-finding/ Image manipulation/ Web design/ Audio &video for multimedia,Visual media design- graduation project- newspaper design and layout- interactive for multimedia – website and smart application
  • my portfolio http://drmervatmedhat.wix.com/mygraphicworkprofile
  • http://drmervatmedhat.wix.com/mygraphicworkprofile
  • Digital Drawing, VR course, visual media, web and application design , multimedia, interactive design, story telling , brand and logo, graphic fo print , magazine design, animation design
Research
  • Blended learning in graphic and animation
  • Designing acadimic bacholour program in graphic and animation
  • Experiential Marketing in Emerging Markets
  • interactive packaging design
  • Developing Assessment Rubric in Graphic Design
  • Teaching methods active learning through the use of case studies
  • AR technology and media engagement
  • programmatic buying studies on the future of interactive digital branding
  • Environmental and 3D outdoor advertising
  • Technology in education e- learning.
  • branding
  • interactive packaging
  • short drama advertisements
  • Implementation of AR in game design
  • AI graphic design tools
  • Mervat Medhat, Walid Abdel Moniem Bayomy “Big Data Analytics impact on Marketing Digital Transformation” Information Sciences Letters, Natural science. Received: 19 Jun. 2021, Accepted, will be published in a forthcoming issue Vol. 12 (2023).
Publications
Conference Presentation
  • Mervat Medhat and Hanan Atef, Innovation Aribia 10 annual congress 2017 conference. Dubai March 2017 “DESIGNING AND BUILDING BLENEDED COURSE IN GRAPHIC DESIGN & ANINMATION (A CASE STUDY IN THE UAE)”
  • Mervat Medhat and Hanan Atef, ICERI2015, the 8th annual Internati onal Conference of Education, Research and Innovation “DESIGNING AND BUILDING UNDERGRADUATE PROGRAMME IN BACHELOR OF GRAPHIC DESIGN & ANINMATION (A case study in the UAE) in Seville (Spain), on the 16th, 17th and 18th of November, 2015.
  • Mervat Medhat and Hanan Atef , Virtual presentation at INTED2015 9th international Technology, Education and development conference. :titled by: "promoting active learning through the use of case studies: experiments in interactive teaching in graphic design courses" Madrid- Spain 2/4 March 2015 INTED2015 Proceedings ISBN: 978-84-606-5763-7 and INTED 2015 Abstracts ISBN: 978-84-606-5761-3
  • Mervat Medhat , The Third International Conference of the Faculty of Applied Arts (Applied Arts between competitiveness and boost the economy) My paper tittle (The Effect of programmatic buying studies on the future of interactive digital branding) in Cairo- Egypt 11/13- December-2013, Scientific Journal of Research conferences Volume III p:571-549, faculty of Applied Art.
  • Dina Elkhattat and Mervat Medhat, “Using technology in smart and intelligent food package as a communication tool with consumers” 020 World Conference on Computing and Communication Technologies (WCCCT 2020), 13th to 15th May 2020 published IEEE XPLOR, 9/6/2021.
  • Mervat Medhat Youssef, Sheren Ali Mousa, Mohamed Osman Baloola, Basma Mortada Fouda 2020“The Impact of Mobile Augmented Reality design implementation on user engagement” in Communications in Computer and Information Science ( Springer) (CCIS). https://www.springer.com/series/7899 6.
Memberships, Awards and Honors
  • Certificates from Emirates college of technology for designing and developing under graduate bachelor program in graphic design and animation 2014-2015.
  • Certificates from Emirates college of technology for designing and production of the graduation ceremony movie 2011-2012 special
  • Certificates from Sheikh Nahayan Bin Mubarak Al Nahayan, Minister of Higher Education and Scientific Research for participation in the Creative Emirati Exhibition and Forum held in the Armed Forces Officers Club from 23rd to 25th of February, 2013
  • the Excellence in teaching award 2022 Ajman University