Dean of the College of Mass Communication - Ajman University - Associate Professor of Radio and Television. My research interest is in the fields of Mass Communication, Radio and Television, New Media, and Communication Theory. Social media I supervised and participated in Viva-voce discussions of a number of Master’s theses. As a faculty in the Department of Mass Communication, I contributed to developing a number of academic programs where I led the accreditation team to obtain the academic accreditation for the media program during my presidency of the department. I, also, participated in the field of community counseling. Moreover, I have been a member of the jury of the Rashid bin Humaid Award for Culture and Science, a member of the Academic Council of the Government Communication Forum in Sharjah, a member of the Advisory Board of the International Journal of Mass Communication, and an external reviewer for the tests of the media program at the Gulf University in Bahrain. Member of the Advisory Board of the Sharjah Institute for Heritage
The study sought to determine the factors affecting the Arab public's follow-up of influencers' accounts on one of the platforms through which they enjoy the great activity, Instagram, and to know what the followers may incur in costs and the gains they achieve, whether they achieve material or moral. The study relied on the Social Exchange Theory, a concept related to social changes as a process of interactive exchanges between different individuals. The study reached results, including the diversity in the nationalities of the influencers who are followed on Instagram between Arabs and non-Arabs. However, most of them are Arabs by 48%, and about the criteria that must be met by a person so that we can call it the term "influencer," which came first in terms of content. "The content he publishes carries valuable information" at a rate of 17.2%, then "has credibility with his followers through what he offers" by 15.8%, and "enjoyment and entertainment" came at the forefront of the motives of followers of influencers on Instagram by 20%. As for the costs that followers do to influencers on Instagram, in the forefront of which was "I take time for my social relationships in my usual life so that I can follow what influencers post on Instagram. “In the first place, with a relative weight of 69.44, that "the articles presented by influencers on Instagram" increased my knowledge of new cultures" came at the forefront of knowledge gains to follow the articles posted by influencers on Instagram.
Over the past decade, sports teams and federations have prioritized providing content on important digital platforms to circulate relevant news and coverage, particularly on social networking sites. These sites have increasingly become reliable news sources that audiences can follow and then share this content among themselves. With the Middle East taking the global stage for the first time as the host of this event, it is useful to understand the similarities and differences between Arab and non-Arab audiences’ use of social media during the tournament’s qualifying stages. As such, this study compares Arab and non-Arab audiences’ use of Facebook as an information source for the 2022 World Cup qualifying matches. Results indicate that Facebook continues to enjoy a good relationship with its users who are motivated by amusement and entertainment (Ordinary) while seeking to obtain information and communicate with other individuals (Utilitarian). While these findings reflect and refine the five motivations posited by Haugh and Watkins (2016), this study also demonstrates that motives for new media require more depth and nuance than allowed for with the binary “Ordinary” and “Utilitarian” categorizations. This has implications for the Uses and Gratifications Theory as well as the methods used to study it.