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Emad Eldin Tag Elsir Fageer Omer
- Associate Professor, Head of Department
- Ext: 6680
Dr. Emad Eldin Tag Elsir Fageer Omer is the Head of the Mass Communication Program and an Associate Professor of Radio and Television. He also serves as the Program Reaccreditation Coordinator and is an active member of several key committees, including the University’s Curriculum and Study Plans Committee, the Advisory Board, and the College Council. Dr. Fageer Omer coordinated the Radio and Television concentration from 2012 to 2016. His research interests focus on the impact of new media on radio and television. Dr. Emad has made significant contributions to both academia and society, including serving as a member of the review committee for the Rashid Bin Humaid Award for Culture and Science, an external evaluator for the Mass Communication program exams at the Gulf University in Bahrain, and as part of the inspection team for the Mass Communication program at the University of Science and Technology in Fujairah. Additionally, he has been a member of the scientific committees for the International Scientific Conference of the College of Education at Jerash University in Jordan since 2013 and has taught International Sports Media at the University of Msila in Algeria. He has published two books and numerous research papers, in addition to his participation in various scientific conferences.
Education
- PhD in Radio and Television, University of Gezira, Sudan, 2010.
- MA in Radio and Television, Omdurman Islamic University, Sudan, 2004.
- Bachelor's in Radio and Television, Omdurman Islamic University, Sudan, 1994.
PhD in Radio and Television, University of Gezira, Sudan, 2010.
MA in Radio and Television, Omdurman Islamic University, Sudan, 2004.
Bachelor's in Radio and Television, Omdurman Islamic University, Sudan, 1994.
Experience
- Mass Communication Program Coordinator, 2016 – Present.
- Coordinator of the Radio and Television Specialization, 2012 – 2016.
- College Examination Committee Chair, 2013 – 2017.
- College Documentation Committee Chair, 2013-2015.
- Director of College Radio and Television Studios, 2013 – 2014.
- Member of University Graduation Ceremony Committee, 2016 – 2018.
- Member of College Research Committee, 2012 – 2015.
- Member of the Advisory Board, University Requirements Unit, 2017.
- Member of the Inspection Team for the Media Program, University of Science and Technology in Fujairah, 2019 – 2022.
- Mass Communication Program Reaccreditation Coordinator, 2015 – 2021.
- Chair of the College Faculty Promotion Files Audit Committee, 2022 – 2023.
- Member of the College Council, 2014 – 2023.
- International Accreditation Committee Member, 2019 – 2022.
- Member of the College Advisory Board, 2018 – 2023.
- Auditor of the Media Program Exams, 2016 – 2023.
- Supervision of Course Schedules, 2016 – 2023.
- Managing Mass Communication Program Council Meetings, 2016 – 2023.
- Evaluating the Performance of Faculty Members Annually.
- Enrollment of New Students.
- Academic Advising.
- Supervising Course Assessment and Continuous Improvement Process.
Mass Communication Program Coordinator, 2016 – Present.
Coordinator of the Radio and Television Specialization, 2012 – 2016.
College Examination Committee Chair, 2013 – 2017.
College Documentation Committee Chair, 2013-2015.
Director of College Radio and Television Studios, 2013 – 2014.
Member of University Graduation Ceremony Committee, 2016 – 2018.
Member of College Research Committee, 2012 – 2015.
Member of the Advisory Board, University Requirements Unit, 2017.
Member of the Inspection Team for the Media Program, University of Science and Technology in Fujairah, 2019 – 2022.
Mass Communication Program Reaccreditation Coordinator, 2015 – 2021.
Chair of the College Faculty Promotion Files Audit Committee, 2022 – 2023.
Member of the College Council, 2014 – 2023.
International Accreditation Committee Member, 2019 – 2022.
Member of the College Advisory Board, 2018 – 2023.
Auditor of the Media Program Exams, 2016 – 2023.
Supervision of Course Schedules, 2016 – 2023.
Managing Mass Communication Program Council Meetings, 2016 – 2023.
Evaluating the Performance of Faculty Members Annually.
Enrollment of New Students.
Academic Advising.
Supervising Course Assessment and Continuous Improvement Process.
Teaching Area
- Mass Communication
- New Media
- Documentary Programs
- Radio & TV Criticism
- New Trends in Radio & TV
- Media Laws & Ethics
- Public Opinion
- Radio and Television
Mass Communication
New Media
Documentary Programs
Radio & TV Criticism
New Trends in Radio & TV
Media Laws & Ethics
Public Opinion
Radio and Television
Research
- Communication and Media Studies
- New Media
- Radio & TV
- Healthy Media
Communication and Media Studies
New Media
Radio & TV
Healthy Media
Publications
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كتاب النقد الإذاعي والتلفزيوني، برين للطباعة والنشر والتوزيع، دبي، 2016
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كتاب إعداد وإنتاج المواد الإعلامية للعلاقات العامة، دار البداية للنشر والتوزيع ، عمّان، 2013.
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The Influence Of The Religiosity Map After 1989 On The Sufi Brotherhoods In Sudan
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Psychological Violence Against Arab Women in the Context of Social Media: Web-Based Questionnaire Study
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JournalEmad omer, Role of Sharjah TV in the tourism marketing, holiat al adaab, Vol: 4, pp.87 - 109, Jan 2020, doi: 10.21608/aafu.2020.110481
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JournalDr. Emad Omer, The impact of new media on Radio programs A case study of visual broadcasting in the UAE, Al-Hikma Journal for Media and Communication Studies, Vol: 11, pp.61 - 79, Jan 2017, doi: 2353 -0456
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JournalDr. Emad Omer, The sports media system in the Arab media charters - a reading of the Emirati journalist's charter, Journal of Sports Creativity, Vol: 1, pp.81 - 86, Dec 2013, doi: http://dspace.univ-msila.dz:8080//xmlui/handle/123456789/4585
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JournalDr. Emad Omer, Internet and traditional Media relationship and transformations, Middle East Research Journal, Vol: 3, pp.371 - 394, Jan 2014, doi: 10.21608/MERCJ.2014.252040
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JournalDr. Emad Omer, Reading in the Educational Effects of the Media Concepts in the TV Channels, Jerash Journal of Studies and Research, Vol: 15, pp.305 - 325, Jan 2013, doi: http://www.jpu.edu.jo/jpu/files/shquier/share/archives/15.2.2014/15.2.2014.pdf
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JournalPaiman Ahmad, Hussein Khalifa, Shrinivas Kulkarni, Emad Omer, Araz Ramazan Ahmad, Shahbaz Sharif , Swapnil Singh, Ahmed Omar Bali, An Empirical Study on Consumer Buying Behaviour during COVID-19 Pandemic, Journal of Positive School Psychology, Vol: 6, pp.7446 - 7465, May 2022, doi: https://journalppw.com/index.php/jpsp/issue/view/32
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JournalEmad Omer College of Mass Communication, Ajman University, UAE Email: e.omer@ajman.ac.ae Osman Sirajeldeen Ahmed* College of Huminites and Science, Department of Sociology, Ajman University, UAE Email: o.ahmed@ajman.ac.ae and Humanities and Social Sciences Research Center (HSSRC), Ajman University, UAE Abdalla Sirag School of Business and Economics, Universiti Putra Malaysia, Malaysia Email: abdalla@upm.edu.my Najeh Rajeh Alsalhi Social Sciences Research Center (HSSRC), Ajman University, Ajman, UAE and Nonlinear Dynamics Research Center (NDRC), Ajman University, Ajman, UAE Email: n.alsalhi@ajman.ac.ae, Health and society: The impact of media on social welfare during COVID-19: A case study in UAE, International Journal of Public Law and Policy, Vol: 9, pp.301 - 313, Sep 2023
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JournalPsychological violence against Arab women in the context of social media: web-based questionnaire study, Journal of medical internet research, Vol: 23, pp.27 - 44, Dec 2021
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JournalPaiman Ahmad, Hussein Khalifa, Shrinivas Kulkarni, Emad Omer, Araz Ramazan Ahmad, Shahbaz Sharif, Swapnil Singh, Ahmed Omar Bali, An Empirical Study on Consumer Buying Behaviour during COVID-19 Pandemic, Journal of Positive School Psychology, Vol: 4, pp.7446 - 7465, Feb 2022
كتاب النقد الإذاعي والتلفزيوني، برين للطباعة والنشر والتوزيع، دبي، 2016
كتاب إعداد وإنتاج المواد الإعلامية للعلاقات العامة، دار البداية للنشر والتوزيع ، عمّان، 2013.
The Influence Of The Religiosity Map After 1989 On The Sufi Brotherhoods In Sudan
The research problem relates to two aspects. The first concerns the consciousness of Sufism by changing the image type towards them, and the second relates aspect of Sufi awareness of the change towards them is the tendency of Sufi sheikhs to change the traditional image of the Sufi Sheikh. The research study the problem through a number of changes brought about by the period of the rule of political Islam in Sudan at the period from 1989 to date. One of the most important research result is that societal and political reality has imposed great transformations in the image of the traditional mystic in society.
About the journal
Psychological Violence Against Arab Women in the Context of Social Media: Web-Based Questionnaire Study
Background: Social media provides women with varying platforms to express themselves, show their talents, communicate and expand their social relationships, and break the shackles imposed by their societies. Theoretically, social media can play a significant role in developing women’s freedom and decreasing social pressures; nonetheless, women continue to face violence during the social media era mainly in the form of psychological violence. Objective: This study aims to conduct an empirical in-depth analysis of how the digital space, particularly social media, provides men with new opportunities to surveil, restrict, harass, and intimidate feminists in Arab countries. Methods: This study includes an empirical survey to investigate what Arab women think are the causes and types of violence wielded against them and their perspectives on the impact of that violence. This study used a web-based questionnaire administered through Google Forms (n=1312) with responses from Arab women aged 15 years and above from all Arab countries. Results: We found that most Arab women feared posting an actual photograph of themselves on their social media accounts and only approximately one-third (490/1312, 37.3%) did so. Most women indicated that they encountered sexual harassment regardless of their age. Furthermore, most women were not aware of the legal aspects of this crime and even those who were aware indicated that they would not press charges for several reasons, including bringing dishonor upon their families, the time-consuming nature of litigation, and fear of revenge.
About the journal
Emad omer, Role of Sharjah TV in the tourism marketing, holiat al adaab, Vol: 4, pp.87 - 109, Jan 2020, doi: 10.21608/aafu.2020.110481
Tourism marketing becomes an important media activity, using all print, audio, video and interactive media In order to attract the largest number of local or foreign tourists, This study has attempted to focus on the role of Sharjah tv Channel in the promotion of tourism in Sharjah, The study has analyzed sample of programs contents from Sharjah tv Program Schedule in the first half of the 2018, The study reached a number of results, including that Sharjah tv tourism promotion programs provided in coordination with a group of concerned institutions had a positive impact in the tourism investment and attracting tourists.
About the journal
Dr. Emad Omer, The impact of new media on Radio programs A case study of visual broadcasting in the UAE, Al-Hikma Journal for Media and Communication Studies, Vol: 11, pp.61 - 79, Jan 2017, doi: 2353 -0456
The study sought to explore the effects of interactive or new media models on radio work and to read the implications of these developments and their results through a case study of a contemporary radio experiment, namely, visual radio and its uses in the United Arab Emirates. In the study sample and analysis of the content of the two radio stations selected as a model for the experiment, namely, Ajman Radio and Noor Dubai Radio. One of the most important results of the research is that the radio stations in the UAE, despite their modernity, were able to deduce as much of the media audience, and the experience is constantly evolving. These radio stations know how to create bases for preparation and production commensurate with different modes and platforms of communication
About the journal
Dr. Emad Omer, The sports media system in the Arab media charters - a reading of the Emirati journalist's charter, Journal of Sports Creativity, Vol: 1, pp.81 - 86, Dec 2013, doi: http://dspace.univ-msila.dz:8080//xmlui/handle/123456789/4585
Sports media is one of the active media and communication fields that has become an appreciated presence and an important life reality for its audience, activities and tools, as well as its general and specialized media. Sports media also contributed during its long history positively to the process of communication performance and media work as a result of its evolutionary leaps and various transformations at the level of content, technologies and means. . Media charters are ethical controls and self-judgments that motivate media efforts towards high professional performance that is keen on respecting social systems and seeks to achieve media positivity, respect for impartiality, credibility and the desired integrity. It is often noted that Arab media charters are interested in indicators related to the performance of public media without allocating a set of controls related to sports media in particular, which makes the endeavor towards developing sports media charters an imperative in the near future in order to achieve an era of professional guarantees in this media field. The extent of the position of the sports system in the Arab media charters through scientific reading in the articles of the press code of honor issued by the Emirates Journalists Association.
About the journal
Dr. Emad Omer, Internet and traditional Media relationship and transformations, Middle East Research Journal, Vol: 3, pp.371 - 394, Jan 2014, doi: 10.21608/MERCJ.2014.252040
Digital communication technology has been closely linked to human communication and its means, and this connection has led to a complex overlap between communication techniques and information technology to the extent that it is difficult to differentiate in the tasks and informational roles of each of them in traditional means of communication or media such as radio and television. The use of digital technologies, which started with the use of computers and its networks in media work and became more effective with the use of the Internet, has led to more transformations in the field of media work in traditional means of communication, as the use of digital technology has made a major shift with regard to media content and the form related to radio and television programs and materials. In addition to its impact on the means and tools of work within these means. This modest study attempts to scientifically approximate the impact of the Internet and digital communication technology on media performance in traditional means of communication, particularly radio and television, with a focus on relationships and transformations.
About the journal
Dr. Emad Omer, Reading in the Educational Effects of the Media Concepts in the TV Channels, Jerash Journal of Studies and Research, Vol: 15, pp.305 - 325, Jan 2013, doi: http://www.jpu.edu.jo/jpu/files/shquier/share/archives/15.2.2014/15.2.2014.pdf
The relation between the media and education is so interrelated and harmonious that no one can distinguish their tasks in societies. This relationship becomes increasingly strong when one contemplates their extremely important role in the constructive communication process aimed at activating societies. They are also interrelated with economic, social, political, cultural and other fields of life. Media or communication is a complex process of activity through which man spends most of his\her life. (Abu Esba’ 199, p201) In an attempt to shed light on this relationship, this study aims at considering the educational consequences of the media in general and the Arab satellite channels in particular. To demonstrate the role of these channels in this respect, We analyzed random samples of data of the UAE society gathered through questionnaire and we came up with some results and proposals. One of the results of the study is that these channels are highly respected by the Arab audience and this can be positively exploited in the educational process. Another result is that the Arab audiences \viewers trust these channels as authorities in selecting the educational values through various forms of TV programs. The study also concludes that positive interaction is the best means of implanting educational values in societies by concentrating on positive useful sides and removing those negative ones of all TV programs in particular and the educational ones in general. As for the study proposals, it suggests that media should be activated in the education process through establishing an educational-societal-media system able to implant educational values in society enabling generations to interact positively with new realities of life.
About the journal
Paiman Ahmad, Hussein Khalifa, Shrinivas Kulkarni, Emad Omer, Araz Ramazan Ahmad, Shahbaz Sharif , Swapnil Singh, Ahmed Omar Bali, An Empirical Study on Consumer Buying Behaviour during COVID-19 Pandemic, Journal of Positive School Psychology, Vol: 6, pp.7446 - 7465, May 2022, doi: https://journalppw.com/index.php/jpsp/issue/view/32
Purpose - Consumer buying behavior has always been a sensitive aspect that can be affected by the various factors typically; this has been experienced during the span of COVID-19. The main purpose of this study is to investigate the main factors that affect the consumer’s buying behavior during the COVID-19 outbreak. The study aims to learn about potential factors such as fear and irrational behavior and their influence on consumers' buying behavior. Design/methodology/approach - The research surveyed 500 participants from more than 40 countries. The study collected data through an online designed questionnaire using a convenient sampling approach. The study employed a structural equation modeling approach using Smart PLS 3.3.3. Findings - The results of the survey show that consumer-buying behavior is changed during the COVID-19, as consumers enter the panic and fear phase. Therefore, consumers stock necessary products due to fear of quarantine and lock-down. Another crucial key finding of this study is that the consumers have encountered various risks as "personal, social and economic risks," besides which the study also shows that consumers during COVID-19 changed their attitude and preference towards the products of safety and survival as 'gloves, masks, food, sanitizers, and hand soap.' This study shows that COVID-19 has a tremendous influence on consumer buying behavior. Originality/value - The findings of this study are in line with what Arjun Chaudhuri (2007) has addressed regarding emotions and reasons of consumers while purchasing a product as "joy and sorrow are basic, primal motivations in the human condition, and are crucial determinants in our choices of products and services.
About the journal
Emad Omer College of Mass Communication, Ajman University, UAE Email: e.omer@ajman.ac.ae Osman Sirajeldeen Ahmed* College of Huminites and Science, Department of Sociology, Ajman University, UAE Email: o.ahmed@ajman.ac.ae and Humanities and Social Sciences Research Center (HSSRC), Ajman University, UAE Abdalla Sirag School of Business and Economics, Universiti Putra Malaysia, Malaysia Email: abdalla@upm.edu.my Najeh Rajeh Alsalhi Social Sciences Research Center (HSSRC), Ajman University, Ajman, UAE and Nonlinear Dynamics Research Center (NDRC), Ajman University, Ajman, UAE Email: n.alsalhi@ajman.ac.ae, Health and society: The impact of media on social welfare during COVID-19: A case study in UAE, International Journal of Public Law and Policy, Vol: 9, pp.301 - 313, Sep 2023
Abstract: The relationship between epidemic and society is one of the topics that illustrate the intersection between social and health studies; this research is an interdisciplinary study between health, sociology and media, with the aim of clarifying the mutual effect during COVID-19. The research raises a question about the impact of the official media on social welfare services in the UAE. The importance of the research is due to the continuation of the outbreak of the Corona virus in second wave. The research aims to determine the role of the official media in social welfare during COVID-19. The study used the descriptive method by analysing the content of 95 news items issued by the official news agency in the UAE. The most important findings of the research are that media has a direct impact on social welfare services in all areas of care.
About the journal
Psychological violence against Arab women in the context of social media: web-based questionnaire study, Journal of medical internet research, Vol: 23, pp.27 - 44, Dec 2021
Social media provides women with varying platforms to express themselves, show their talents, communicate and expand their social relationships, and break the shackles imposed by their societies. Theoretically, social media can play a significant role in developing women’s freedom and decreasing social pressures; nonetheless, women continue to face violence during the social media era mainly in the form of psychological violence. Objective This study aims to conduct an empirical in-depth analysis of how the digital space, particularly social media, provides men with new opportunities to surveil, restrict, harass, and intimidate feminists in Arab countries. Methods This study includes an empirical survey to investigate what Arab women think are the causes and types of violence wielded against them and their perspectives on the impact of that violence. This study used a web-based questionnaire administered through Google Forms (n=1312) with responses from Arab women aged 15 years and above from all Arab countries. Results We found that most Arab women feared posting an actual photograph of themselves on their social media accounts and only approximately one-third (490/1312, 37.3%) did so. Most women indicated that they encountered sexual harassment regardless of their age. Furthermore, most women were not aware of the legal aspects of this crime and even those who were aware indicated that they would not press charges for several reasons, including bringing dishonor upon their families, the time-consuming nature of litigation,
About the journal
Paiman Ahmad, Hussein Khalifa, Shrinivas Kulkarni, Emad Omer, Araz Ramazan Ahmad, Shahbaz Sharif, Swapnil Singh, Ahmed Omar Bali, An Empirical Study on Consumer Buying Behaviour during COVID-19 Pandemic, Journal of Positive School Psychology, Vol: 4, pp.7446 - 7465, Feb 2022
Background: this study deals with analyzing consumer-buying behavior during the outbreak of COVID-19 pandemic. During the phase of pandemic consumer behavior's, purchasing mood, and habits have been changing rapidly. This study illustrates that COVID-19 has accelerated panic among consumers, and during the phases of COVID-19 people have been deeply concerned about meeting their daily needs especially during the lockdowns and curfews. Experiencing fear and panic during COVID-19 have resulted in creating uncertainty for consumers to buy certain types of products including; food, medicine, and hygiene products as essential needs. Purpose-Consumer buying behavior has always been a sensitive aspect that can be affected by the various factors typically; this has been experienced during the span of COVID-19. The main purpose of this study is to investigate the main factors that affect the consumer’s buying behavior during the COVID-19 outbreak. The study aims to learn about potential factors such as fear and irrational behavior and their influence on consumers' buying behavior. Design/methodology/approach-The research surveyed 500 participants from more than 40 countries. The study collected data through an online designed questionnaire using a convenient sampling approach. The study employed a structural equation modeling approach using Smart PLS 3.3. 3. Findings-The results of the survey show that consumer-buying behavior is changed during the COVID-19, as consumers enter the panic and fear phase. Therefore, consumers stock necessary products due to fear of quarantine and lock-down. Another …
About the journal
Conference Presentation
- Efforts of UAE Nationals to Promote the Arabic Language - College of Islamic and Arabic Studies in Dubai: Scientific Endowment Experience at the Third International Conference of the Arabic Language - Dubai, Investing in the Arabic Language, 7-10 May 2014.
- The Role of the Media in Stimulating Democratic Participation: A Case Study of Patriotism Feelings and Electoral Experiences Among Egyptians Residing in the UAE, Conference on Media and Spreading the Culture of Democracy, Cairo University, 2013.
- Arabic Language and Multimedia: Reading in the Language of "Chat" via Social Media and Mobile Phones, International Conference of the Arabic Language, Dubai, 2012.
Efforts of UAE Nationals to Promote the Arabic Language - College of Islamic and Arabic Studies in Dubai: Scientific Endowment Experience at the Third International Conference of the Arabic Language - Dubai, Investing in the Arabic Language, 7-10 May 2014.
The Role of the Media in Stimulating Democratic Participation: A Case Study of Patriotism Feelings and Electoral Experiences Among Egyptians Residing in the UAE, Conference on Media and Spreading the Culture of Democracy, Cairo University, 2013.
Arabic Language and Multimedia: Reading in the Language of "Chat" via Social Media and Mobile Phones, International Conference of the Arabic Language, Dubai, 2012.
Memberships, Awards and Honors
- Member of the Sheikh Rashid Award for Culture and Science Committee, Ajman.
- Member of the Scientific Committee, Education College Conference, Jerash University, Jordan.
- Member of the Scientific Committee, Sports Media Conference, M'sila University, Algeria.
- Member of the Dubai Press Club.
- Member of the Advisory Board, Mass Communication College, Ajman University.
- Member of the College Council, Mass Communication College, Ajman University.
- Mass Communication Program Coordinator, Ajman University.