Contact
d.elkhattat@ajman.ac.ae
06 705 6945
Ajman Campus
Dina Mohamed Kamel Elkhattat

Dr. Dina Elkhattat is an Assistant Professor at the College of Mass Communication, Ajman University, UAE (since 2016). She previously worked at the College of Mass Communication, Ain Shams University, Egypt, and has a total of 21 years of academic experience. Dr. Elkhattat holds a Ph.D. in Public Relations and Advertising from Ain Shams University, Egypt (2013). Dr. Dina served as Deputy Manager and later Manager of the Ain Shams University Center for Measurement & Assessment in the Faculty of Arts at Ain Shams University (Egypt) from 2012 to 2016. She was also a member of the Informative Committee in the National Council for Women in Egypt. Dr. Dina is a member of the AU Council for Professional and Career Development, a member of the University Task Force for Developing the AU Website, the College of Mass Communication Internship Coordinator, a Career Consultant, and the College of Mass Communication Alumni Coordinator. Additionally, she is a Co-Supervisor for numerous Master's and Ph.D. theses in Egypt and has participated in many committees and community service campaigns in both Egypt and the UAE. She has also served as a referee and reviewer for several international journals and conferences and has published numerous research papers in well-ranked scientific journals. Dr. Dina has participated in many scientific conferences and forums. She was awarded the Excellence in Teaching Award from the Faculty of Media, Ajman University (Academic Year 2017/2018) and the Community Service Excellence Award from the Faculty of Media, Ajman University (Academic Year 2019/2020). Her main research interests include E-Public Relations Practices, E-Marketing, Crisis Management, Corporate Social Responsibility, Digital Media Studies, Advertising Studies, Social Media, and E-Learning.

Education
  • Ph.D. in Public Relations (First Class Honors with the Recommendation for Exchange Among Other Universities) from Ain Shams University, Egypt (2013).
  • Master of Public Relations (Excellent Degree with the Recommendation for Exchange Among Other Universities) from Ain Shams University, Egypt (2009).
Experience
  • Assistant Professor in Public Relations, College of Mass Communication, Ajman University, 2016.
  • Assistant Professor in Public Relations, Ain Shams University, Faculty of Arts, Media & Mass Communications Department, Egypt, with a total academic experience of 18 years.
  • Manager of Ain Shams University Center for Measurement & Assessment, Ain Shams University, Faculty of Arts, Egypt (2014–2016).
  • Deputy Manager of Ain Shams University Center for Measurement & Assessment, Ain Shams University, Faculty of Arts, Egypt, 2012–2014.
  • Training Coordinator and Career Advisor, College of Mass Communication, Ajman University, 2019–Present.
  • Alumni Coordinator, College of Mass Communication, Ajman University, 2021.
  • Website Coordinator and Head of the Website Committee, College of Mass Communication, Ajman University, 2019–Present.
  • Certified Lecturer at the Measurement and Assessment Center, Faculty of Arts, Ain Shams University, Egypt, 2013–2016.
  • Lecturer of Public Relations in the Tourism Guidance Department, Faculty of Arts, Ain Shams University, Egypt, 2012–2016.
  • Lecturer of Marketing and Public Relations in the Professional Diploma of Electronic Journalism, Ain Shams University, Egypt, 2015–2016.
  • Lecturer and Trainer at the Ministry of Education, Egypt, for Training Leaders of the Parliamentary Assemblies, 2015.
  • Lecturer of Public Relations, Faculty of Media & Mass Communications, Al-Gazerah Academy, Egypt, 2014–2015.
  • Media Production Trainer for Television, Public Relations & Advertising, Faculty of Arts, Ain Shams University, Egypt, 2003–2015.
  • Public Relations and Advertising Trainer at CIC, The Canadian International College, Egypt, 2013.
  • Faculty Coordinator in the DSASP Project for the Development of Students' Assessment, Ain Shams University, Egypt, 2011–2012.
  • Media & Public Relations Adviser at Ain Shams University's Media Center, Ain Shams University, Egypt, 2013–2014.
  • Coordinator for the UNICEF Film Festival, Media and Mass Communication Department, Faculty of Arts, Ain Shams University, 2011.
Teaching Area
  • Introduction to Public Relations and Advertising
  • Management of Public Relations and Advertising
  • Organizational Communication
  • Etiquette and Protocol
  • Effective Communication Skills
  • Crisis Communication
  • Integrated Marketing Communication
  • Electronic Public Relations
  • Electronic Marketing
  • Management of Advertising
  • Advertising Production
  • Public Relations and Advertising Project
  • Research Methods & Techniques
  • Uses of Technology in Scientific Research
  • Media Planning
  • Management of Media Institutions
  • Radio and Television Production
  • Directing the Visual Production
  • Advertising Strategies
  • Organizing Activities and Special Events
  • Corporate Reputation Management
  • PR & Corporate Communication Management
Research
  • Electronic Public Relations.
  • E- Marketing.
  • Crisis Management.
  • Corporate Social Responsibility.
  • Digital Media Studies.
  • Advertising Studies.
  • Organizational Communication.
Publications
Conference Presentation
  • Member of the Preparatory Committee of the International Conference of Ain Shams University, titled "Egypt and the Formation of the Future," 2016.
  • Member of the Preparatory Committee of the International Conference, Faculty of Arts, Ain Shams University, titled "Culture and Identity: Hopes and Challenges," 2016.
  • Member of the Preparatory Committee of the International Conference, Faculty of Arts, Ain Shams University, titled "Changes in Social Values and Transformations of the Arab Personality," 2015.
  • Member of the Organizing Committee for the International Conference and Exhibition, titled "The Quality and Organizational Excellence: The Road to Global Markets," 2016.
  • Representative of the National Council for Women at the Launching of the First National Survey Measuring the Economic Cost of Gender-Based Violence, Central Agency for Public Mobilization and Statistics (CAPMAS), United Nations Population Fund (UNFPA), and National Council for Women (NCW), 2016.
  • Scientific Reviewer in the Technical Committee of the ICCNT Conference, Stockholm, Sweden, from 2018.
  • Member of the Scientific Committee of the First International Scientific Conference, College of Mass Communication, Ajman University, and was honored with a Certificate of Appreciation, 2017.
  • Participated with a scientific paper presented in February 2017 during the Second Scientific Forum of the Scientific Research Committee, College of Mass Communication, Ajman University, titled "Human Values in a Changing World." The paper discussed the role of social networks in e-cooperation in the education sector.
  • Participated in the Scientific Seminar of the College of Mass Communication, Ajman University, in 2016, during the marketing session on "The Image as a Tool for Expression in the Marketing Field."
  • Published Paper in a Scopus-Indexed Conference: "Using Technology in Smart and Innovative Food Packages as a Communication Tool with Consumers," World Conference on Computing and Communication Technologies (WCCCT 2021), held from January 23–25, 2021.
  • Published Paper in Scientia Moraltas Conference Proceedings 2023: "Environmental Responsibility of the Banking Sector in the UAE: Practices to Confront Climate Change Risks."
Memberships, Awards and Honors
  • Honored for Institutional Excellence at the Seminar titled "Organizational Excellence: Towards the Summit in Educational Institutions," Ain Shams University, Egypt, 2015.
  • Certificate of Appreciation for Winning the "Academic Excellence Award in Teaching" from the College of Mass Communication, Ajman University, UAE, 2018.
  • Certificate of Appreciation for Winning the "Excellence Award in Service" from the College of Mass Communication, Ajman University, UAE, 2020.
  • Honored with a Certificate of Appreciation for Supervising a Student Thesis that Won Second Place in the Scientific Competition at Ajman University, 2018.
  • Certificate of Appreciation from the National Council for Women, Egypt, 2016.
  • Training Coordinator for the College of Mass Communication, Ajman University, 2019.
  • Website Coordinator and Editor for the College of Mass Communication Website, Ajman University, 2018–2019.
  • Head of the Training Committee, College of Mass Communication, Ajman University, 2019–2020.
  • Member of the Marketing and Foreign Affairs Committee, College of Mass Communication, Ajman University, 2017–2018.
  • Member of the Activities Committee, College of Mass Communication, Ajman University, 2017–2018.
  • Member of the Quality Assurance and Accreditation Committee, College of Mass Communication, Ajman University, 2016–2018.
  • Member of the Marketing and External Relations Committee, College of Mass Communication, Ajman University, 2017–2018.
  • Member of the Happiness Committee, College of Mass Communication, Ajman University, 2016.
  • Member of the Organizing Committee for the Media Forum, College of Mass Communication, Ajman University, 2018–2019.
  • Member of the Community Service Committee, College of Mass Communication, Ajman University, 2017–2019.
  • Member of the Examination Committee, College of Mass Communication, Ajman University, 2018.
  • Member of the Information Committee, National Council for Women, Egypt, 2016.
  • Board Member of the Quality Assurance Unit, Faculty of Arts, Ain Shams University, Egypt, 2013–2016.
  • Member of the Higher Committee for the Student Union Elections, Faculty of Arts, Ain Shams University, Egypt, 2015.
  • Member of the Credit Hours Committee, Faculty of Arts, Ain Shams University, Egypt, 2015–2016.
  • Member of the Cultural Relations Committee, Faculty of Arts, Ain Shams University, Egypt, 2015–2016.
  • Member of the Technical Support Committee, Faculty of Arts, Ain Shams University, 2014–2015.
  • Consultant of the Art Committee, Faculty of Arts, Ain Shams University, 2014–2016.
  • Member of the Organizing Committee of the Campaign for Youth Without Anemia, Ministry of Health & Ain Shams University, Egypt, 2016.
  • Member of the Cultural Relations Committee, Faculty of Arts, Ain Shams University, 2015–2016.
  • Member of the Technical Support Committee, Faculty of Arts, Ain Shams University, 2014–2015.
  • Member of the Documenting Committee, Faculty of Arts, Ain Shams University, 2003–2005.
  • Media & Public Relations Coordinator at Ain Shams University's Media Center Website, 2013 – 2014.
  • Marketing and Public Relations Specialist at Ain Shams University Center for Measurement & Evaluation, Egypt, 2010 – 2015.