This course imparts scientific and managerial approaches to the uses of a wide range of research methods in Public Relations & Corporate Communication researches. In addition, it provides students with the knowledge, and comprehension in order to understand why researches are essential in practice, and how they could apply different types of researches (qualitative and quantitative), and get benefits from its findings; to develop and improve the practice in this field. Therefore, through assignments and class discussions, students will be trained on the best way to define the research problem, specify its idea and title, review literature, design a study plan. Moreover, they will design and apply the data collection tools, analyze the research data using the E- Statistical software, write the findings and recommendations, and present it through a scientific poster and presentation in a seminar.