When: Sunday, November 19, 2017 09:00 AM
Where: Ajman Campus

Ajman University is proud to announce the workshop ”WAYBRANDING“ that will be held in mid of November at the Interior Design Department, Engineering College by Stefano Cardini.

The workshop is aiming at improving skills of students and young professionals in urban planning, architecture, interior and product design, media, business entrepreneurship and social disciplines.

Wayfinding deeply affects the relationship between a space and the users that spend their time inside it. Branding can reinforce and consolidate the perception of the brand image and values.

As parts of a symbolic system, they both contribute to the eventual success of a space, inspiring the user with positive memories, encouraging further exploration and sparking the desire of coming back for a renewed deeper experience.

This workshop will challenge participants with a three days project that will involve a multidisciplinary approach to cultural, commercial and social themes of contemporary lifestyle.

Working in teams participants will engage with brainstorming, storytelling, design and prototyping tools to craft meaningful strategic experiences based on real actual scenarios.

Stefano Cardini is an Architect, Designer, and Educator, with decades of active practice with major global organizations as well as small enterprises and private customers. He recently served as Chief Academic Officer with the biggest private design school in Italy. He possesses a versatile creativity envisioning innovative product and interactive services through traditional illustration and drawings. On the final day of the workshop, Stefano will deliver a public lecture that you are all welcome to attend.

The workshop is open to participants from Ajman University community and beyond and will be from the 18 to 21 November 2017. Daily time will be from 9 am to 5 pm. The participation fee is 500 AED per applicants including a two afternoon introductory class to graphics software Adobe Photoshop and Illustrator. The seats are limited to 30 active participants, hurry up to secure your place. Participants will receive certificates and Ajman University students will be excused from their classes.

For further information please contact Ms. Omnia ( 971501728443

Apply online