The College of Mass Communication participated in the activities of the international scientific conference titled "The Media Content Industry: Between Institutional Media and Social Media – Issues of Integration and Competition," organized by the College of Communication at Al Qasimia University in Sharjah. Dr. Nasruddin Ali and Dr. Amal Badr presented a joint research paper titled "The Reality of Teaching Public Relations Curricula in Light of Artificial Intelligence Developments."
The conference aimed to enhance academic communication and build bridges of cooperation with academic and media institutions, address the challenges related to the production of meaningful content on social media platforms and emphasize the complementary relationship with official media institutions. The conference was held at Al Qasimia University in the Emirate of Sharjah on Wednesday and Thursday, November 20th and 21st, 2024.
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