Marketing Students Gain Real-World Insights from Digital Marketing Lecture

The Marketing Department at the College of Business Administration hosted a captivating guest lecture on digital marketing delivered by Ms. Joanna King, a renowned expert in the field, specializing in providing training programs focused on digital marketing, strategic marketing, branding, and sales across Australia and the UAE. The event, held on December 4th, was an enriching experience for marketing students and faculty alike, providing valuable insights into the rapidly evolving world of digital marketing.

During the lecture, Ms. King delved into the latest trends and strategies shaping the digital marketing landscape. Topics covered included the impact of social media on consumer behavior, the importance of data analytics in crafting effective marketing campaigns, and the role of artificial intelligence in personalizing customer experiences. Students were particularly engaged by the real-world case studies and practical examples shared, which highlighted the application of theoretical concepts in actual business scenarios.

This lecture is part of the College’s ongoing efforts to provide students with practical insights and knowledge that will better equip them for successful careers in the competitive business world.