CBA Hosts Insightful Guest Lecture on the Role of PR in Marketing

On July 3rd, 2024, the College of Business Administration (CBA) organized a guest lecture on Public Relations titled 'Role of PR in Marketing'. The guest speaker, Mr. Pradeep Kumar, Director of Public Relations at Dubai-based Watermelon Communications FZ LLC, brought a wealth of knowledge and real-world experience to the session, providing valuable insights into the skills required for a successful PR career, such as strong writing abilities, strategic thinking, and the capacity to adapt to rapidly changing environments.

The guest lecture was planned by Dr. Aftab Ahmed, an adjunct faculty member at Ajman University's College of Business Administration. It aimed to highlight the evolving landscape of PR in the digital age, reflecting the region's high demand in the PR domain.

Mahmoud Alnajar, a CBA student enrolled in the PR course, found the guest lecture very inspiring and informative regarding the growing demand and the skills required in PR. Ahmed Ali, another PR student, emphasized the importance of such guest lectures, especially when led by industry experts like Mr. Pradeep. Ahmed highlighted Mr. Pradeep's insights on how corporations, tourism, celebrities, and events utilize PR to enhance their public image and reputation across various industries.