Service Marketing Field Trip to Saudi German Hospital - Ajman

In accordance with the Marketing Department, CBA policy, in an attempt to strengthen their students with practical aspects of Service industry, organized a field visit to Saudi German Hospital - Ajman on 30^th September 2019. Hospitals are   great service provider to the society. Students are exposed to the practical aspect of Service Marketing. Saudi German Hospital (SGH) is a premier Saudi Arabia based chain of hospitals all across GCC and is perceived as a prominent brand in hospital industry with state of the art medical facilities.

The trip, arranged by Dr. Aftab Ahmed in collaboration with Head of Marketing Department