Retail Marketing Field Visit to E-Max

The College of Business Administration, Ajman University (AU), in a bid to equip its students with a practical retail marketing experience, took them in a visit to the E-Max Store in the Emirate of Sharjah on May 06, 2019. 

E-Max, part of UAE-based Land Mark Group, worth USD6 billion, is an iconic consumer electronics retailer with an extensive powerful presence all over the GCC countries. E-Max biggest state-of-the-art store on Al Wahda Street in the Emirate of Sharjah, gives consumers a unique and fun-filled buying experience of an array of electronic products.

E-Max professional technical staff gave the Students a live demo on hands-on processes adopted therein in Sales, Branding, Visual Merchandising, Product Display, and Promotions.

The trip, arranged by Dr. Aftab Ahmed and directed by Head of Marketing Department Dr. Siddiqui, was very helpful and informative to the students.