Course Description
This course exposes students to the theoretical and practical world of hospitality and tourism marketing. Students who intend to learn more about hospitality and tourism marketing, not only in the UAE context but also globally, will greatly benefit from this course. Students will also learn how hospitality and tourism marketing can be better managed in the growing digital context. A few key topics that will be covered are how to understand today’s consumer behavior, digital marketing, pricing, distribution channels, promotional strategies, customer service, marketing research and marketing ethics.