Course Description
The course focuses on key concepts, theories and interconnected research streams in Business Strategy. It examines basic factors affecting the development and execution of business strategy, policy, and organizations as well as, examining the integration of the strategy in the areas of marketing, finance, economics, distribution, and organization theory. The course will apply the analytical techniques of management and business using case studies. How management intends to grow the business, how they will build a loyal clientele and outperform their rivals is the essence of creating a strategy. The strategic plan must be implemented and executed in a manner that is superior to competitors and allows the firm to sustain a strategic competitive advantage.