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Outi Katariina Juusola
- Associate Professor
- Ext: 6823
Dr. Katariina Juusola is an Associate Professor in the Department of Marketing at Ajman University. She holds a Ph.D. and an M.Sc. in Economics and Business Administration from Finland. Her research focuses on nation branding and interdisciplinary studies on management education, internationalization of higher education, and education policy. Dr. Juusola's work has been published in leading international academic journals in the fields of management and marketing, including Academy of Management Learning & Education, Organization, Journal of Management Inquiry, and International Marketing Review. Her research has also garnered attention in the Financial Times, as well as being featured in press releases by the Academy of Management and Times Higher Education, highlighting its impact beyond academia. Dr. Juusola's research has earned prestigious international awards, including “Outstanding Article of the Year 2014” in Academy of Management Learning and Education and “Best Critical Management Learning and Education Paper” by the Academy of Management's Critical Management Studies Division in 2016.
Education
- Doctor of Science in Economics and Business Administration, University of Jyväskylä, Finland, 2015.
- Master of Science in Economics and Business Administration, University of Oulu, Finland, 2011.
- Bachelor of Business Administration, Oulu University of Applied Sciences, Finland, 2007.
Doctor of Science in Economics and Business Administration, University of Jyväskylä, Finland, 2015.
Master of Science in Economics and Business Administration, University of Oulu, Finland, 2011.
Bachelor of Business Administration, Oulu University of Applied Sciences, Finland, 2007.
Experience
- Assistant Professor, Department of Marketing, Ajman University, UAE, August 2020 - present.
- Assistant Professor, Faculty of International Management, Modul University Dubai, 2018 - 2020.
- Assistant Professor, The Faculty of Business and Law, The British University in Dubai, UAE, 2016 - 2018.
- Visiting Faculty, College of Business & Economics, UAE, 2014 - 2016.
Assistant Professor, Department of Marketing, Ajman University, UAE, August 2020 - present.
Assistant Professor, Faculty of International Management, Modul University Dubai, 2018 - 2020.
Assistant Professor, The Faculty of Business and Law, The British University in Dubai, UAE, 2016 - 2018.
Visiting Faculty, College of Business & Economics, UAE, 2014 - 2016.
Teaching Area
- Marketing
Marketing
Research
- Nation Branding
- Business Schools and Management Education
- Internationalization of Higher Education and Educational Policy
Nation Branding
Business Schools and Management Education
Internationalization of Higher Education and Educational Policy
Publications
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Lahrech, A., Juusola, K. & Al Ansaari, M. (2020) “Toward more rigorous country brand assessments: The Modified Country Brand Strength Index”. International Marketing Review, 37(2): 319-344.
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Juusola, K. & Alajoutsijärvi, K. (2019) “Revisiting Dubai’s business school mania”. Academy of Management Learning & Education, 18(3): 484-492.
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Siltaoja, M., Juusola, K. & Kivijärvi, M. (2019) “ ‘World-class’ fantasies: A neocolonial analysis of international branch campuses”. Organization, 26(1): 75-97.
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Juusola, K. & Rensimer, L. (2018) “Transnational degree program franchising and the challenge of commercial franchisees”. International Journal of Educational Management, 32(2): 257-268.
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Wilkins, S. & Juusola, K. (2018) “The benefits and drawbacks of transnational higher education: myths and realities”. Australian Universities’ Review, 60(2): 68-76.
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Wilkins, S. & Juusola, K. (2018) “Transnational education”. In: J.C. Shin & P. Teixeira (Eds.), Encyclopedia of International Higher Education Systems and Institutions, pp. 1-7.
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Almarri, J., Juusola, K. & Meewella, J. (2016) “Institutional Entrepreneurship and the Embedded Role of Leaders and State: A Historical Case Study of Abu Dhabi”. In: Hamid Etemad, Stefano Denicolai, Birgit Hagen & Antonella Zuchella (Eds.), The Changing Global Economy and its Impact on International Entrepreneurship, pp. 252-274. The McGill International Entrepreneurship series. Edward Elgar Publishing.
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Juusola, K., Kettunen, K. & Alajoutsijärvi, K. (2015) “Accelerating the Americanization of Management Education: Five Responses from Business Schools”. Journal of Management Inquiry, 24(4): 347-369.
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Alajoutsijärvi, K., Juusola, K. & Siltaoja, M. (2015) ”The Legitimacy Paradox of Business Schools: Losing by Gaining?”. Academy of Management Learning & Education, 14(2): 277-291.
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Kettunen, K., Juusola, K. & Alajoutsijärvi, K. (2015) ”What Happens to the Professor? Business Schools, Corporatization, and Eroding Professionalism”. In: Bradley Bowden & David Lamond (Eds.), Management History: It’s Global Past & Present, pp. 133-156. Information Age Publishing.
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Alajoutsijärvi, K., Juusola, K. & Lamberg, J-A. (2014) ”Institutional Logic of Business Bubbles: Lessons from the Dubai Business School Mania”. Academy of Management Learning & Education, 13(1): 5-25.
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JournalKleber, D. & Juusola, K. , Kleber, D. & Juusola, K. (2021) “Open innovation—An explorative study on value co-creation tools for nation branding and building a competitive identity”. Journal of Open Innovation: Technology, Market, and Complexity, 7(4), 206., Journal of Open Innovation: Technology, Market, and Complexity, Vol: 7, pp.206 - , Oct 2021
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JournalJuusola, K. (2023) “Coping with managerialism: Academics’ responses to conflicting institutional logics in business schools”. International Journal of Management in Education, 17(1), 89-107., International Journal of Management in Education, Dec 2022
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JournalJuusola, K., & Srouji, R. (2023) “Challenges associated with sustainability accounting and reporting practices: a legitimacy perspective”. International Journal of Law and Management, 65(1), 64-87., International Journal of Law and Management, Feb 2023
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JournalJuusola, K. (2023) “Enhancing teaching and learning through the co-creative learning community approach”. Educational Action Research, 31(1), 102-117., Educational Action Research, Jan 2023
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JournalLahrech, A., Aldabbas H. & Juusola, K. (2023) “Determining the predictive importance of the core dimensions of nation brands”. Journal of Product & Brand Management, 32(8), 1207-1219., Journal of Product & Brand Management, Jun 2023
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JournalJuusola, K., Boakye, K., Blankson, C. & Cao, G. “A comparative examination of the motivating factors underpinning consumers’ loyalty toward credit card usage in the United States and France”. International Journal of Bank Marketing, 41(7), 1743-1768., International Journal of Bank Marketing, Aug 2023
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JournalJuusola, K., Wilkins, S. & Jamous, S. (2023) “Branding discourses in transnational higher education in the era of hypercompetition: leveraging secondary brand associations, Compare, Dec 2023
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JournalJuusola, K., & Lahrech, A. (2024) “Modeling transitions in nation brand equity: An empirical assessment of the nation equity power grid.” Australian Journal of Management, 49(2), 249-271., Australian Journal of Management, Nov 2022
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JournalJuusola, K., Kleber, D. & Popat, A. (2024) “Transformative social marketing and social innovation for sustainable development through participatory design with economically marginalized users”. Journal of Social Marketing, 14(2), 210-227., Journal of Social Marketing, Apr 2024
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JournalJuusola, K., Venkitachalam, K, Kleber, D. & Popat, A. (2024) “Knowledge sharing in open social innovation for sustainable development: evidence from rural social enterprises”. Journal of Strategy and Management, https://doi.org/10.1108/JSMA-12-2023-0322., Journal of Strategy and Management, Apr 2024
Lahrech, A., Juusola, K. & Al Ansaari, M. (2020) “Toward more rigorous country brand assessments: The Modified Country Brand Strength Index”. International Marketing Review, 37(2): 319-344.
Juusola, K. & Alajoutsijärvi, K. (2019) “Revisiting Dubai’s business school mania”. Academy of Management Learning & Education, 18(3): 484-492.
Siltaoja, M., Juusola, K. & Kivijärvi, M. (2019) “ ‘World-class’ fantasies: A neocolonial analysis of international branch campuses”. Organization, 26(1): 75-97.
Juusola, K. & Rensimer, L. (2018) “Transnational degree program franchising and the challenge of commercial franchisees”. International Journal of Educational Management, 32(2): 257-268.
Wilkins, S. & Juusola, K. (2018) “The benefits and drawbacks of transnational higher education: myths and realities”. Australian Universities’ Review, 60(2): 68-76.
Wilkins, S. & Juusola, K. (2018) “Transnational education”. In: J.C. Shin & P. Teixeira (Eds.), Encyclopedia of International Higher Education Systems and Institutions, pp. 1-7.
Almarri, J., Juusola, K. & Meewella, J. (2016) “Institutional Entrepreneurship and the Embedded Role of Leaders and State: A Historical Case Study of Abu Dhabi”. In: Hamid Etemad, Stefano Denicolai, Birgit Hagen & Antonella Zuchella (Eds.), The Changing Global Economy and its Impact on International Entrepreneurship, pp. 252-274. The McGill International Entrepreneurship series. Edward Elgar Publishing.
Juusola, K., Kettunen, K. & Alajoutsijärvi, K. (2015) “Accelerating the Americanization of Management Education: Five Responses from Business Schools”. Journal of Management Inquiry, 24(4): 347-369.
Alajoutsijärvi, K., Juusola, K. & Siltaoja, M. (2015) ”The Legitimacy Paradox of Business Schools: Losing by Gaining?”. Academy of Management Learning & Education, 14(2): 277-291.
Kettunen, K., Juusola, K. & Alajoutsijärvi, K. (2015) ”What Happens to the Professor? Business Schools, Corporatization, and Eroding Professionalism”. In: Bradley Bowden & David Lamond (Eds.), Management History: It’s Global Past & Present, pp. 133-156. Information Age Publishing.
Alajoutsijärvi, K., Juusola, K. & Lamberg, J-A. (2014) ”Institutional Logic of Business Bubbles: Lessons from the Dubai Business School Mania”. Academy of Management Learning & Education, 13(1): 5-25.
Kleber, D. & Juusola, K. , Kleber, D. & Juusola, K. (2021) “Open innovation—An explorative study on value co-creation tools for nation branding and building a competitive identity”. Journal of Open Innovation: Technology, Market, and Complexity, 7(4), 206., Journal of Open Innovation: Technology, Market, and Complexity, Vol: 7, pp.206 - , Oct 2021
Nation branding has gained increasing popularity among marketeers, academics, and practitioners during recent decades. However, awareness among multidisciplinary researchers has been raised in the recent past. The purposes of this conceptual study were to address the lack of research on the process of building a competitive identity for nation brands and to suggest the use of open innovation-based approaches, such as value co-creation, as new potential tools for such purposes. This study identifies, discusses, and evaluates two scientific models, the PERFA Framework and the Four Actions Framework, which were originally developed to increase value propositions in organizations, and applies them as suitable tools for nation branding in building a competitive identity. The authors argue that applying open innovation-based value co-creation frameworks will create a solid basis for competitive nation branding, as the method engages multiple stakeholders.
About the journal
Journal Name
Journal of Open Innovation: Technology, Market, and Complexity
Publisher
MDPI
Juusola, K. (2023) “Coping with managerialism: Academics’ responses to conflicting institutional logics in business schools”. International Journal of Management in Education, 17(1), 89-107., International Journal of Management in Education, Dec 2022
About the journal
Journal Name
International Journal of Management in Education
Publisher
International Journal of Management in Education
Juusola, K., & Srouji, R. (2023) “Challenges associated with sustainability accounting and reporting practices: a legitimacy perspective”. International Journal of Law and Management, 65(1), 64-87., International Journal of Law and Management, Feb 2023
About the journal
Journal Name
International Journal of Law and Management
Publisher
Emerald
Juusola, K. (2023) “Enhancing teaching and learning through the co-creative learning community approach”. Educational Action Research, 31(1), 102-117., Educational Action Research, Jan 2023
About the journal
Journal Name
Educational Action Research
Publisher
Taylor & Francis
Lahrech, A., Aldabbas H. & Juusola, K. (2023) “Determining the predictive importance of the core dimensions of nation brands”. Journal of Product & Brand Management, 32(8), 1207-1219., Journal of Product & Brand Management, Jun 2023
About the journal
Journal Name
Journal of Product & Brand Management
Publisher
Emerald
Juusola, K., Boakye, K., Blankson, C. & Cao, G. “A comparative examination of the motivating factors underpinning consumers’ loyalty toward credit card usage in the United States and France”. International Journal of Bank Marketing, 41(7), 1743-1768., International Journal of Bank Marketing, Aug 2023
About the journal
Journal Name
International Journal of Bank Marketing
Publisher
Emerald
Juusola, K., Wilkins, S. & Jamous, S. (2023) “Branding discourses in transnational higher education in the era of hypercompetition: leveraging secondary brand associations, Compare, Dec 2023
About the journal
Journal Name
Compare
Publisher
Taylor & Francis
Juusola, K., & Lahrech, A. (2024) “Modeling transitions in nation brand equity: An empirical assessment of the nation equity power grid.” Australian Journal of Management, 49(2), 249-271., Australian Journal of Management, Nov 2022
About the journal
Journal Name
Australian Journal of Management
Publisher
Sage
Juusola, K., Kleber, D. & Popat, A. (2024) “Transformative social marketing and social innovation for sustainable development through participatory design with economically marginalized users”. Journal of Social Marketing, 14(2), 210-227., Journal of Social Marketing, Apr 2024
About the journal
Journal Name
Journal of Social Marketing
Publisher
Emerald
Juusola, K., Venkitachalam, K, Kleber, D. & Popat, A. (2024) “Knowledge sharing in open social innovation for sustainable development: evidence from rural social enterprises”. Journal of Strategy and Management, https://doi.org/10.1108/JSMA-12-2023-0322., Journal of Strategy and Management, Apr 2024
About the journal
Journal Name
Journal of Strategy and Management
Publisher
Emerald
Conference Presentation
- Exploring CSR Initiatives and Stakeholder Discourse in International Branch Campuses: A Stakeholder and Institutional Perspective.
Exploring CSR Initiatives and Stakeholder Discourse in International Branch Campuses: A Stakeholder and Institutional Perspective.
Memberships, Awards and Honors
- Best Critical Management Learning & Education Paper, 2016, Academy of Management Conference, Critical Management Studies Division.
- Award for Best Publisher, 2014, Department of Marketing, Jyväskylä University School of Business and Economics.
- Outstanding Article of the Year, 2014, in Academy of Management Learning & Education.
- Journal of Management History Award for Best International Paper, 2013.