Contact
m.siddiqui@ajman.ac.ae
06 705 6511
Ajman Campus
Muhammad Qutubuddin Siddiqui

  • Muhammad Qutubuddin Siddiqui

  • Senior Lecturer,Head of Marketing Department
  • Ext: 6511
  • CV
    Course List

MBA Marketing/Finance/MSc Genetics Industrial: Approx. 18 years of corp. experience in different capacities ranging from SPO,Glaxo PK to Marketing Manger Ohio USA. Also as Product Manager in best hospital in Asia in service industry, to Managing my own small business in Pakistan in education industry.Academic: Industry Experience has equipped me to part my vast experience in the academic field which started with CUNY, New York, as Adjunct lecturer and then in 2001 in Pakistan at PAF Unv, and various other institutions in Karachi, till 2005 as adjunct faculty covering Mktg and Mngt areas . Adopted academic field as full time faculty in 2005 till today as Head of Mktg AU. In this field also I use creativity and innovative teaching techniques to motivate students and share my experiences.

Education
  • MBA, Marketing and Finance , University of Central Oklahoma, USA . 1989
  • MSc. Genetics, Karachi University, Pakistan, 1985
Experience
  • Head of Department, Marketing, College of Business, Ajman University, UAE. 11 years.
  • Senior Lecturer, College of Business, Ajman University, 2021- present
  • Lecturer, and (2011 - Present ) Head of Department (Marketing), Ajman University, UAE ,
  • Lecturer, Troy University, Sharjah Campus, UAE Six years
  • Assistant Professor (Troy USA certified faculty) (WES approved) Troy University, ITS, Sharjah Campus, UAE. 4.5 years
  • Adjunct Lecturer, Ajman University of Science and Technology. Ajman UAE , One year
  • Adjunct Lecturer. Marketing, Szabist, Dubai, Four years
  • Adjunct Lecturer. PAF – Karachi Institute of Economics and Technology, Korangi Creek and City Campus, Karachi, Pakistan, 5 years
  • Adjunct Lecturer. Bahria University, Karachi Campus, Pakistan, 5 years
  • Adjunct Lecturer. (Executive program) Preston University. Karachi Campus, Pakistan,
  • Adjunct Lecturer, (Anatomy and Physiology). Hunter College, City University of New York, N.Y. USA, One semester
  • CEO, Managing Partner, The Formation NSL School, Karachi. Pakistan, 5 years
  • Chief Executive Officer, International Marketing and Management consultant. 4 years
  • Business Associates. First Floor, Flooring company, Pakistan, 6 years
  • Product Manager (Lithotripsy) and Marketing Research Coordinator. The Aga Khan University Hospital, Karachi. Pakistan Two years
  • Product Manager (Executive Clinic) And Marketing Services Coordinator. The Aga Khan University Hospital, Karachi. Pakistan , One year
  • Marketing Manager. Bio – Medical Laboratories, Ohio, USA. Two years
  • Sales Promotion Officer. Glaxo Laboratories (Pakistan.) Ltd. Two years
Teaching Area
  • Senior Lecturer
  • Lecturer
  • Marketing
Research
  • Digital Marketing
  • Social Media
  • Consumer Behavior
  • Advertising
  • Brand Management
Publications
Conference Presentation
  • Presented a paper “ Application of RIDIT Analysis in Prioritizing Dimensions of Mobile Advertising Perception”. International E conference, “the age of digital Transformation; Impact on Emerging Technologies in Marketing. December 18 – 19, 2020, School of Management, IMS Unison University, Dehradun, India
  • “From brand experience to brand loyalty: Exploring the impact of customer satisfaction and brand trust, working paper accept for The 14th Global conference, Berlin Germany. 8th – 10th May 2019 (missed the conference due less time for visa processing)
  • , “Investigating Structural Relationship among Advertising Value, Attitude towards SMS Advertising, Brand Trust, and Purchase Intention” has been accepted at the Asian Management Research and Case Conference 2019. held at UAEU in March 24th -26th 2019
  • Presentation in Ajman International Export Development Conference, May 22nd 2013 Speaker at Innovation conference, Public services department, Ras Al Khaimah, February 2018.
  • VIP Guest Speaker, 8th Annual Marketing and Branding Congress, Aleem Business Congress, September 22nd 2016 , Sharjah UAE
  • Presented a paper in International Business conference (2015), Ajman University of Science and Technology.
  • Presented a paper in AGBA conference (2012) Ajman University of Science and Technology
Memberships, Awards and Honors
  • Digital Marketing Institue , Power member
  • • AU representative for Department of Economic Development, Dubai (DED)
  • - Certificate of Appreciation, For supporting students in the cocurricular activities and contributing to the student life enrichment during the academic year 2020 -2021
  • - Certificate of Appreciation, For Notable contribution as Judge, Hack-19 Virtual Regional Hackathon on COVID -19, School of Business, American University of Cairo, Egypt June 4 – 7 2020
  • - Best Teacher Award 2019 – 2020, College of Business, Ajman University. - Nominated for Best Service Award, College Business, Ajman University 2019 -2020
  • - Supervisor for the Best Scientific Research project, 2020, 3rd AU Research Day
  • Best Instructor Award in College of Business Administration, Ajman University 2017-2018.
  • Digital marketing Diploma (2018)
  • Champions of the AU Strategic Plan 2017-2022. Goal 4 Champion
  • Lead the Re-branding project of Ajman University, 2017
  • • Member of Board of Director at Apex
  • • Student Services Sub committee, CBA, AU
  • • Innovation Center (ICA) Executive committee, AU
  • • Speaker, Career Fair, Ras Al Khaimah American Academy for Girls, 2019
  • • Chancellor Taskforce for Student diversity
  • • IJAZ job Shadow coordinator for AU
  • Blackboard certification, (online teaching)Troy University
  • Dean’s honors roll for five consecutive semesters during MBA program.