Contact
m.siddiqui@ajman.ac.ae
06 705 6511
Ajman Campus
Muhammad Qutubuddin Siddiqui

  • Muhammad Qutubuddin Siddiqui

  • Senior Lecturer,Head of Marketing Department
  • Ext: 6511
  • CV
    Course List

Muhammad Qutubuddin Siddiqui, MBA (Marketing/Finance) and MSc (Genetics), has approximately 18 years of corporate experience in various roles, including SPO at Glaxo PK, Marketing Manager in Ohio, USA, and Product Manager at one of the best hospitals in Asia within the service industry. He has also managed his own small business in Pakistan's education sector. His extensive industry background enabled him to transition into academia, starting as an Adjunct Lecturer at CUNY, New York, in 1999. In 2001, he continued his academic career at PAF University and various other institutions in Karachi, teaching Marketing and Management until 2005. Since then, he has served as a full-time faculty member and is currently the Head of Marketing at Ajman University. Throughout his academic career, he incorporates creativity and innovative teaching techniques to engage students and share his valuable industry experience.

Education
  • MBA in Marketing and Finance, University of Central Oklahoma, USA, 1989.
  • MSc in Genetics, Karachi University, Pakistan, 1985.
Experience
  • Head of Department, Marketing, College of Business, Ajman University, UAE, 11 years.
  • Senior Lecturer, College of Business, Ajman University, 2021- present.
  • Lecturer, 2011 - Present.
  • Lecturer, Troy University, Sharjah Campus, UAE, 6 years.
  • Assistant Professor (Troy USA Certified Faculty, WES Approved), Troy University, ITS, Sharjah Campus, UAE, 4.5 years.
  • Adjunct Lecturer, Ajman University of Science, UAE, 1 year.
  • Adjunct Lecturer, Marketing, SZABIST, Dubai, 4 years.
  • Adjunct Lecturer, PAF-Karachi Institute of Economics and Technology, Korangi Creek and City Campus, Karachi, Pakistan, 5 years.
  • Adjunct Lecturer, Bahria University, Karachi Campus, Pakistan, 5 years.
  • Adjunct Lecturer (Executive Program), Preston University, Karachi Campus, Pakistan.
  • Adjunct Lecturer (Anatomy and Physiology), Hunter College, City University of New York, NY, USA, 1 semester.
  • CEO, Managing Partner, The Formation NSL School, Karachi, Pakistan, 5 years.
  • Chief Executive Officer, International Marketing and Management Consultant, 4 years.
  • Business Associate, First Floor Flooring Company, Pakistan, 6 years.
  • Product Manager (Lithotripsy) and Marketing Research Coordinator, The Aga Khan University Hospital, Karachi, Pakistan, 2 years.
  • Product Manager (Executive Clinic) and Marketing Services Coordinator, The Aga Khan University Hospital, Karachi, Pakistan, 1 year.
  • Marketing Manager, Bio-Medical Laboratories, Ohio, USA, 2 years.
  • Sales Promotion Officer, Glaxo Laboratories (Pakistan) Ltd., 2 years.
Teaching Area
  • Senior Lecturer
  • Lecturer
  • Marketing
Research
  • Digital Marketing
  • Social Media
  • Consumer Behavior
  • Advertising
  • Brand Management
Publications
Conference Presentation
  • Presented a paper titled "Application of RIDIT Analysis in Prioritizing Dimensions of Mobile Advertising Perception" at the International E-conference on "The Age of Digital Transformation: Impact on Emerging Technologies in Marketing," held on December 18–19, 2020, at the School of Management, IMS Unison University, Dehradun, India.
  • "From Brand Experience to Brand Loyalty: Exploring the Impact of Customer Satisfaction and Brand Trust," working paper accepted for The 14th Global Conference, Berlin, Germany, May 8–10, 2019 (missed the conference due to insufficient time for visa processing).
  • "Investigating the Structural Relationship Among Advertising Value, Attitude Towards SMS Advertising, Brand Trust, and Purchase Intention," accepted at the Asian Management Research and Case Conference 2019, held at UAEU, March 24–26, 2019.
  • Presentation at the Ajman International Export Development Conference, May 22, 2013, and Speaker at the Innovation Conference, Public Services Department, Ras Al Khaimah, February 2018.
  • VIP Guest Speaker, 8th Annual Marketing and Branding Congress, Aleem Business Congress, September 22, 2016, Sharjah, UAE.
  • Presented a paper at the International Business Conference (2015), Ajman University.
  • Presented a paper at the AGBA Conference (2012), Ajman University.
Memberships, Awards and Honors
  • Digital Marketing Institute, Power Member.
  • AU Representative for the Department of Economic Development, Dubai (DED).
  • Certificate of Appreciation for Supporting Students in Co-Curricular Activities and Contributing to Student Life Enrichment During the Academic Year 2020–2021.
  • Certificate of Appreciation for Notable Contribution as Judge, Hack-19 Virtual Regional Hackathon on COVID-19, School of Business, American University of Cairo, Egypt, June 4–7, 2020.
  • Best Teacher Award 2019–2020, College of Business, Ajman University.
  • Supervisor for the Best Scientific Research Project, 2020, 3rd AU Research Day.
  • Best Instructor Award, College of Business Administration, Ajman University, 2017–2018.
  • Digital Marketing Diploma, 2018.
  • Champion of the AU Strategic Plan 2017–2022, Goal 4.
  • Led the Re-Branding Project of Ajman University, 2017.
  • Member of the Board of Directors at Apex.
  • Student Services Subcommittee, CBA, AU.
  • Innovation Center (ICA) Executive Committee, AU.
  • Speaker, Career Fair, Ras Al Khaimah American Academy for Girls, 2019.
  • Chancellor's Taskforce for Student Diversity.
  • IJAZ Job Shadow Coordinator for AU.
  • Blackboard certification, (online teaching)Troy University
  • Dean’s Honor Roll for Five Consecutive Semesters During MBA Program.
  • Nominated for Best Service Award, College of Business, Ajman University, 2019–2020.