Contact
a.sharma@ajman.ac.ae
06 705 null
Ajman Campus
Anshuman Sharma

  • Anshuman Sharma

  • Associate Professor
  • Ext: 6519
  • CV

Dr Anshuman Sharma is an Associate Professor of Marketing at the Department of Marketing, College of Business Administration, Ajman University. He holds a PhD in Marketing and distinguished academic experience in India, Ethiopia and Oman. His teaching and research concentration embraces, Advertising & Promotion, Branding and Brand Management, Consumer Behavior, Data Analytics & Modelling, Marketing Research, Strategic Marketing, and Social Media Marketing. He has more than 25 years of experience in Teaching, Research and Consultancy. His work has been published in many international peer-reviewed journals.

Education
  • PhD, University of Lucknow, India, 2005
  • MBA (Marketing & Economics), University of Lucknow, India, 1999
Experience
  • Assistant Professor, College of Business, Jumeira University, UAE, September 2017 - February 2018
  • Assistant Professor, Department of Business Administration & Accounting, Al Buraimi University College, Oman, September 2015 - June 2017
  • Assistant Professor, Department of International Business Administration, College of Applied Sciences, Oman, December 2007 - August 2015
  • Assitant Professor, College of Business Administration, Ajman University, UAE, February 2018-August 2023
  • Associate Professor, College of Business Administration, Ajman University, UAE, September 2023-Current
Teaching Area
  • Consumer Behaviour, International Marketing, Marketing Management, Marketing Research, Research Methodology, Retail Marketing, Services Marketing, Statistics & Data Analytics (Using MS Excel & SPSS)
Research
  • Consumer’s Attitude, Intention & Behavior; Advertising Effectiveness & Information Processing; Statistical Modelling with Mediation and Moderation Effects
Publications
Conference Presentation
  • Presented a paper entitled, ‘Is the repeat purchase of smartphone users’ prompt because of brand generated equity? Embedding the role of brand image and brand loyalty to the same’ 2019 Annual Conference of Emerging Markets Conference Boards, Centre for Marketing in Emerging Markets at IMT Ghaziabad, Delhi NCR, India, January 6-8,2019.
  • • Presented a paper entitled, ‘Exploring the Moderating Role of Entrepreneurial Education and Mediating Role of Entrepreneurial Attitude on the Relation of Entrepreneurial Characteristics and Entrepreneurial Intention’. Working paper under evaluation in 7th International Conference on Business and Economic Development (ICBED), 9-10th April 2018, New York, USA
  • • Presented a paper entitled, ‘Exploring How Environmental Awareness and Concern Affect Green Product Purchase Intention; Gender as Moderator and Attitude as Mediator’, 5th International Conference on Green, Growth, Globalization, & Governance Challenges and Opportunities, J. K. Lakshmipati University, Jaipur, India, February3-5, 2017.
  • • Presented a paper entitled, ‘Exploring the Role of Perceived Value as Mediator and Age & Gender as Moderator in Online Shopping Intention’ 2017 Annual Conference of Emerging Markets Conference Boards, Centre for Marketing in Emerging Markets at IIM Lucknow Noida Campus, India, January 5-7,2017.
  • • Presented a paper entitled, ‘Entrepreneurial Skills and Traits; A Perspective on Entrepreneurship Education’ 2nd International Conference on Advances in Management & Decision Sciences, School of Management, Gautam Buddha University, Greater Noida, India, July 16-17, 2016.
  • • Presented a paper entitled, ‘Determinants of Business Incubators Success in GCC Countries’ Symposium on Business in Dhofar Region: Trends, Opportunities & Challenges, Department of Business Studies, Salalah College of Technology, Ministry of Manpower, Salalah, Sultanate of Oman, May 26, 2016.