Contact
a.sharma@ajman.ac.ae
06 705 null
Ajman Campus
Anshuman Sharma

  • Anshuman Sharma

  • Associate Professor
  • Ext: 6519
  • CV

Dr. Anshuman Sharma is an Associate Professor of Marketing at the Department of Marketing, College of Business Administration, Ajman University. He holds a PhD in Marketing and has distinguished academic experience in India, Ethiopia, and Oman. His teaching and research focus includes Advertising & Promotion, Branding and Brand Management, Consumer Behavior, Data Analytics & Modeling, Marketing Research, Strategic Marketing, and Social Media Marketing. With over 25 years of experience in teaching, research, and consultancy, Dr. Sharma has contributed to numerous international peer-reviewed journals.

Education
  • PhD, University of Lucknow, India, 2005.
  • MBA (Marketing & Economics), University of Lucknow, India, 1999.
Experience
  • Assistant Professor, College of Business, Jumeira University, UAE, September 2017 - February 2018.
  • Assistant Professor, Department of Business Administration & Accounting, Al Buraimi University College, Oman, September 2015 - June 2017
  • Assistant Professor, Department of International Business Administration, College of Applied Sciences, Oman, December 2007 - August 2015.
  • Assitant Professor, College of Business Administration, Ajman University, UAE, February 2018 - August 2023.
  • Associate Professor, College of Business Administration, Ajman University, UAE, September 2023 - Present.
Teaching Area
  • Consumer Behavior, International Marketing, Marketing Management, Marketing Research, Research Methodology, Retail Marketing, Services Marketing, Statistics & Data Analytics (using MS Excel & SPSS).
Research
  • Consumer Attitudes, Intentions & Behavior; Advertising Effectiveness & Information Processing; Statistical Modeling with Mediation and Moderation Effects.
Publications
Conference Presentation
  • Presented a paper entitled, “Is the Repeat Purchase of Smartphone Users Prompted by Brand-Generated Equity? Embedding the Role of Brand Image and Brand Loyalty,” at the 2019 Annual Conference of Emerging Markets Conference Boards, Centre for Marketing in Emerging Markets, IMT Ghaziabad, Delhi NCR, India, January 6-8, 2019.
  • Presented a paper entitled, “Exploring the Moderating Role of Entrepreneurial Education and the Mediating Role of Entrepreneurial Attitude on the Relationship Between Entrepreneurial Characteristics and Entrepreneurial Intention.” The working paper is under evaluation for the 7th International Conference on Business and Economic Development (ICBED), April 9-10, 2018, New York, USA.
  • Presented a paper entitled, “Exploring How Environmental Awareness and Concern Affect Green Product Purchase Intention: Gender as a Moderator and Attitude as a Mediator,” at the 5th International Conference on Green Growth, Globalization, & Governance Challenges and Opportunities, J. K. Lakshmipati University, Jaipur, India, February 3-5, 2017.
  • Presented a paper entitled, “Exploring the Role of Perceived Value as a Mediator and Age & Gender as Moderators in Online Shopping Intention,” at the 2017 Annual Conference of Emerging Markets Conference Boards, Centre for Marketing in Emerging Markets, IIM Lucknow Noida Campus, India, January 5-7, 2017.
  • Presented a paper entitled, “Entrepreneurial Skills and Traits: A Perspective on Entrepreneurship Education,” at the 2nd International Conference on Advances in Management & Decision Sciences, School of Management, Gautam Buddha University, Greater Noida, India, July 16-17, 2016.
  • Presented a paper entitled, “Determinants of Business Incubator Success in GCC Countries,” at the Symposium on Business in Dhofar Region: Trends, Opportunities & Challenges, Department of Business Studies, Salalah College of Technology, Ministry of Manpower, Salalah, Sultanate of Oman, May 26, 2016.