Marketing Students Master Branding in Exciting Escape Room Challenge!

In an exciting session held on September 18th, the Product and Brand Management course students tested their marketing prowess in the Branding Lab Escape Room Challenge, organized by Dr. Katariina Juusola and Mr. Fares Alhomsi.  Teams of superhero-inspired students were “trapped” in the Branding Lab, tasked with solving branding-related challenges to escape. Over the course of three rooms, participants applied their knowledge of brand elements such as logos, slogans, packaging, and more to real-life branding scenarios.

The atmosphere was electric as teams raced against the clock, using creativity and critical thinking to crack branding puzzles. After successfully completing all the rooms with the best solutions, Team Batman emerged victorious, winning a prize for their exceptional problem-solving and teamwork.

This interactive learning experience not only tested students’ knowledge but also demonstrated how branding principles apply in real-world scenarios. The Branding Lab Escape Room was an unforgettable experience, leaving students with valuable insights and lasting memories.