This course offers an introduction to principles and philosophy of Total Quality Management. It draws upon the work of experts such as Edwards Deming, Joseph Juran, Philip Crosby and Genichi Taguchi to develop an understanding of the concepts of quality from the perspectives of customers and product/service organizations. The course also evaluates the criteria used in well-known quality awards (e.g., The Malcolm Balding National Quality Award, and ISO 9000, as well as local UAE quality awards), and reviews the performance of selected quality-award winning companies.