The course covers the important areas in retailing, retailing management and retail marketing. It focuses on information gathering methods, four step approach to location planning, managing the retail business, merchandise management and communication strategies needed for retailers. There is a special emphasis on the retail image, atmosphere and promotion. 

The content of this course will be delivered through a combination of instructional methods. These will include, but will not be limited to: didactic lectures, reading of course-related articles, in-class discussions, analysis of cases, assignments and group projects, online resources, and students’ presentations.