Qualitative Research Methods

Course Code
DBA 722
Course Title
Qualitative Research Methods
Course Description

This course examines theoretical and methodological aspects of qualitative strategy in business research and provides students with deep understanding and appreciation to the strengths and weaknesses of qualitative research strategies. This course covers all aspects of qualitative strategy, techniques and relevant applications in research in business. The methods covered will include interviewing, focus groups, participant observation, and ethnography. Along the way, we will confront the issues of quality, validity, and rigor. 

Prerequisites
None
Credits
3
Course Type
Theory
Offered
Spring