وصف المساق
Reputation management is the cornerstone to any successful public relations or communications strategy, according to that; this course will examine the process of building, enhancing and managing an organization’s reputation. It will explore how organizations plan their reputation management efforts, through proactive and reactive programs and creating sustainable stakeholder relationships.
In this course, students will gain awareness of the ingredients that constitute a reputation, the ways in which it can be measured, and gain practical experience with real-world case studies.