وصف المساق
This course will provide an overview of the components and considerations involved in marketing communication strategy decisions. Students will emerge with a practical perspective on today’s definition of integrated marketing communications (IMC), enabling them to apply IMC concepts to any industry, market sector, company or organization.
It will focus on the knowledge base that will allow students to research and evaluate a company’s marketing and promotional situation, and use this information in developing effective marketing communication strategies and programs.